digital camera

  • Red One: a blue ocean in the cinematographic camera industry

    Red One: a blue ocean in the cinematographic camera industry

    October 4, 2013 | By: | In: Strategies

    In 2005, Jim Jannard (founder of Oakley) set up a company called RED Digital Cinema, with the specific aim of creating a ultra-high definition digital camera which would be as good as the 35 mm film cameras. This very successful strategic move that changed the 100 year-old cinematographic cameras industry is analyzed here through the logic of Blue Ocean Strategy – a theory grounded in the concept of value innovation.

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