Africa is growing – economically, in terms of population, and more importantly in terms of investment and market opportunities. Investments in internet and mobile technologies are critical to enabling that growth and these are growing too. Some are also suggesting that Africa could leapfrog other markets and jump straight to the cognitive computing era, enabled by the latest technologies and rapid expansion of big data, which would be a real game changer not just in Africa, but world-wide.
Beyond philanthropy, why should global companies invest in social impact projects in developing countries? From a design thinking standpoint, the answer is quite compelling: If we don’t deeply understand the communities that we serve, we can’t design for impact. But by being embedded, we can get insights to ideas that may lead to products or services that that market may need, says Ideo CEO Tim Brown.
In this keynote address from the Endeavor Entrepreneur Summit, serial entrepreneur and LinkedIn Co-Founder Reid Hoffman shares his views on the role of entrepreneurs in society and the impact they will play in the creating the future. Hoffman offers valuable rules of thumb for navigating the startup and entrepreneurial process, as well as answering questions on developing markets, customer experience and the reasons to take a company public.