It’s pretty much impossible to argue with Apple’s success. It’s one of the most valuable companies in the world, and has maintained dominance for its reputation as an innovative company that produces top-of-the-line hardware. Because of its products and brand reputation, Apple has gained a cult following that will buy nearly every new product that emerges, year after year. So why, even with the high price tag, are so many consumers willing to shell out for every new gadget that comes along?
Nobody doubts that design can be powerful. But while words and phrases like ‘design thinking,’ ‘agile’ and ‘lean’ may be officially welcome in the boardrooms of Deloitte, Accenture, PWc, McKinsey and similar firms, I believe that the full potential of design has been neglected and these terms misappropriated.
Why do a large part of the design thinking projects in the corporate world never pass through the prototype phase? In recent years I’ve been involved with many design thinking initiatives. Many of them related to the development of new products inside large companies in industries such as finance, health, education and consumer goods.
Guy Kawasaki is the author of APE, What the Plus!, Enchantment, and nine other books. He has a BA from Stanford University and an MBA from UCLA as well as an honorary doctorate from Babson College. He is the co-founder of Alltop.com, an “online magazine rack” of popular topics on the web. Previously, he was the chief evangelist of Apple. In this talk Kawasaki shares 12 lessons he learned about life and work while working with Steve Jobs.
September 15, 2016: In recent weeks we continue to see big name brands tap into the creativity of the crowd for product and service design ideas. In the arts, Beatles fans and Indian citizens contributed footage for new documentaries. Health agencies are using the wisdom of the crowd to find solutions to drug-resistant bacteria and new online platforms help catalog our galaxy. Law enforcement is improving traffic and street safety via crowdsourcing apps; in Oslo a new app is designed and used by children. In an interesting turn of events, crowdsourcing has converted into a system of checks and balances between law enforcement and society. After recent stories of police misconduct in the US, its citizens are now providing data from inside the courthouses to monitor unjust hearings.
September 1, 2016: From biohazard suit design to the latest watches, bass guitars, marketing videos, xenophobic violence data, and writing the next big pop song, crowdsourcing is being used to brainstorm new ideas, gather more data and build with better design for just about anything you can imagine. Here are the biggest news stories to wrap up the summer 2016.
While discussing the role of a designer in a corporate context, Lee Fain (Design & Innovation at Electrolux) and Anthony Ferrier (CEO, Culturevate) exchange views on a number of questions that are critical to the implementation of design leadership: How can design leaders scale their influence? Does the designer’s representation need to come directly from a designer, or can it come from another leader with an interest in design? Finally, where does design typically sit within an organization? Join us for this latest clip from Innoview – a new interview series with a focus on developing cultures of innovation and intrapreneurs within corporate settings.
Design Thinking—a powerful methodology principally used in product design—is now influencing corporate culture, allowing everyone to be part of the creative process. Companies today are moving beyond simple brand and product design and are developing a strategic process to work more effectively and improve the customer experience. But how does this democratization of design principals within an organization effect the role and responsibilities of the designer? How does it change the way companies are thinking about design? In this clip from InnoView, Lee Fain (Design & Innovation at Electrolux) and Anthony Ferrier (CEO, Culturevate) discuss how design is changing in a corporate context.
In today’s crowded marketplace a new product is only as good as its packaging and marketing campaigns. How can you make it stand out from the competition? How can you update the design of your product without alienating your customer? The new book “Creative Anarchy: How to Break the Rules of graphic Design for Creative Success” provides ideation techniques and creative tools to push boundaries and expectations while preserving the function and message of the design.
Most “new” business models are not really “new”. Very frequently they are based on replications or re-combinations of existing business model patterns. Consequently, learning from business models from other companies and industries is a very important source of inspiration for business model innovation.
A mix of factors, ranging from commoditization to evaporating barriers to competition, are conspiring to push design to the fore of business thinking.
Since 2009, Local Motors, an Arizona-based automaker, has encouraged its customers to build their own vehicles based on winning designs from competitions launched on the company’s website. It is one of the oldest and arguably more successful examples of crowdsourcing.
Gus Desbarats has been designing and directing award-winning, commercially successful innovation continuously, for the last 28 years, for some of the world’s top brands. Today Gus shares his insightful views on innovation management and the importance of putting people’s experiences at the heart of business and innovation.
How can a designer create something meaningful, productive and profitable in a consumerist society that is consistently inundated with clever gadgets? Tim Brown, CEO of the innovation and desgin firm IDEO, encourages designers to start with human need – focus less on the object you are designing and more on its impact.