Design Thinking Leaders discover innovative ideas by working through challenging, and often chaotic, situations where disruptive opportunities are typically hidden. These creativity-minded professionals embrace the consumer’s perspective and balance that with the brand’s needs and aspirations. The result? Simple, yet radical solutions that seem so obvious in hindsight.
The potential of Design Thinking becomes more and more visible because organizations like Apple, Coca-Cola, IBM, Nike en Proctor & Gamble not only show overtly that they use it, but start showing significant results. They outperformed their peers in the last decade with 219%, measured by the Design Value Index (assessment by Design Management Institute).
While discussing the role of a designer in a corporate context, Lee Fain (Design & Innovation at Electrolux) and Anthony Ferrier (CEO, Culturevate) exchange views on a number of questions that are critical to the implementation of design leadership: How can design leaders scale their influence? Does the designer’s representation need to come directly from a designer, or can it come from another leader with an interest in design? Finally, where does design typically sit within an organization? Join us for this latest clip from Innoview – a new interview series with a focus on developing cultures of innovation and intrapreneurs within corporate settings.
Design Thinking—a powerful methodology principally used in product design—is now influencing corporate culture, allowing everyone to be part of the creative process. Companies today are moving beyond simple brand and product design and are developing a strategic process to work more effectively and improve the customer experience. But how does this democratization of design principals within an organization effect the role and responsibilities of the designer? How does it change the way companies are thinking about design? In this clip from InnoView, Lee Fain (Design & Innovation at Electrolux) and Anthony Ferrier (CEO, Culturevate) discuss how design is changing in a corporate context.
All successful companies must eventually answer the same basic question: How do you establish new growth strategies and business opportunities from within your organization? The new book, The Art of Opportunity was written to help your business answer that question. The concepts were cultivated through more than 20 years of academic research and experience, providing organizations with a detailed blueprint for how to grow, innovate, and transform.
Authenticity and innovation are two of today’s biggest corporate buzzwords. They are often considered as separate values, but in reality they have much in common and in this article we will examine the areas of overlap and potential leverage benefits.
Unmet consumer needs are considered the holy grail of product and service innovation: a mystical, sacred entity with unlimited value and powers for those that know how to tap into it. It would seem that with present day digitalization and social media, it is easier to connect to users everywhere through online surveys, platforms, and data mining technology. Moving from a mass-producing economy to one based on individually tailored products suggests that the gap between consumer needs and producer response are closely aligned. Yet the mystique surrounding unmet user needs remains.
Clean sheet redesign is the method of rethinking existing businesses from the ground up. For established companies, this is a way to innovate processes by asking the right questions about current practices. For start-ups working on a clean sheet, they can apply similar techniques to disrupt existing models, while taking inspiration from existing success stories from other industries. What can start-ups learn from innovation from a variety of industries, such as airlines and mining?
Things have definitely gotten out of hand. Executives in suits are rummaging around in the LEGO box, a tall man is putting on a wig and speaking in a high-pitched voice, and a group has hijacked all the furniture to build what looks suspiciously like a fortress. Not a scene from an asylum, but the Prototyping phase of THNK’s Innovation Flow. It’s time to turn new ideas and visions into something tangible, a product that can be used and tested, broken up and rebuilt a dozen times. For innovation leadership, this is a crucial step in the creative process.
There has been a lot of buzz around designing new and innovative business models. But what does it mean to design a new business model? How do you apply design thinking to business model innovation?
Since we’re obliged to pursue innovation in a competitive marketplace, speed matters. In fact, it matters a great deal, for your competitors aren’t waiting, and you cannot afford to allow them to get too far ahead. The faster you recognize new trends, threats, and opportunities, the faster great ideas get discovered and created, the faster they get to market, the faster you earn money, build brand, and extend the relevance and reach of your firm into the future.
In today’s crowded marketplace a new product is only as good as its packaging and marketing campaigns. How can you make it stand out from the competition? How can you update the design of your product without alienating your customer? The new book “Creative Anarchy: How to Break the Rules of graphic Design for Creative Success” provides ideation techniques and creative tools to push boundaries and expectations while preserving the function and message of the design.
The essence of agility is the ability to respond to new and different conditions. You cannot continue repeating the same old operating formula long beyond its utility or you will be left behind. Are you prepared to adapt to the profuse variety of new circumstances with new tactics and strategies? The principles of Agile that we examine in the next three chapter excerpts of Agile Innovation will help you understand what you need to do.
Innovation hubs are popping up from Addis to Amsterdam and Boston to Bangalore. Fuelled by ideals of openness, community and collaboration, hubs aim to be the next orgware for innovation—beyond business incubators and R&D labs. Managers, policymakers and investors have taken note, but are grappling with how to engage. What makes hubs so appealing and can they teach innovation managers anything new?
Nothing is more constant than change. Furthermore, the speed of change is accelerating. So for instance, the global knowledge is growing exponentially, disruptive megatrends (e.g. Internet Of Things, urbanization, demographic shifts) are shaping the innovation agendas and new approaches for capturing value by innovation (e.g. Business Model Innovation, Design Thinking) are becoming mainstream. Thus, new realities for innovation management are emerging and firms are forced to change their innovation management ever faster.