design thinking

  • consumer-research-and-customer-delight

    Customer Research and Consumer Delight

    January 27, 2016 | By: | In: Creative Leadership

    Unmet consumer needs are considered the holy grail of product and service innovation: a mystical, sacred entity with unlimited value and powers for those that know how to tap into it. It would seem that with present day digitalization and social media, it is easier to connect to users everywhere through online surveys, platforms, and data mining technology. Moving from a mass-producing economy to one based on individually tailored products suggests that the gap between consumer needs and producer response are closely aligned. Yet the mystique surrounding unmet user needs remains.

  • design-thinking-coach-erik-chang

    Coach@设计思维

    December 26, 2015 | By: | In: 创新管理 - 中文版块

    设计思维教练是设计思维工作坊的灵魂人物。在工作坊中教练不是最终给出解决方案的人,所有的决定都是由不同背景组成的团队自己决定,每个人都贡献着自己的创意和经验。身为设计思维教练,要信任自己的团队一定可以做出好的东西,并且要不断不断地去激励团队中的每一个成员协作,分析并提炼出观点,最后做出一个解决方案的原型…

  • design-thinking-erik-chang

    设计思维,遭遇真实的世界

    December 22, 2015 | By: | In: 创新管理 - 中文版块

    “ 我喜欢设定字体,我喜欢撰写代码,我喜欢解决问题、面对挑战……
    但在2014年,设计者之间90%的.文化都让我想呕吐。向别人介绍自己是一位设计师时,我畏缩不前。这真的让人崩溃……
    总的来说,目前的设计文化让我受挫的原因在于设计很少面对真实世界的问题,更多是在编织神话和讲故事。”

  • design-thinking-change-erik-chang

    火鸡与原始人的创新决断

    December 18, 2015 | By: | In: 创新管理 - 中文版块

    创新意味着放弃安全感。每个幸存的具有一定规模的企业,好像中年职业人,有着自己知识路径、坚持与骄傲。创新颠覆意味着摧毁他们多年经营的庇护所。物理上的山洞消失了,还存在着心理上“老窝”。好比流浪在旷野的原始人爸爸Grug,仍然习惯性地新的山洞。

  • design-for-life-erik-chang

    做自己人生的设计师

    December 15, 2015 | By: | In: 创新管理 - 中文版块

    如果你在 google中搜索在中国或美国的工作满意度,出来的结果无一例外——“不满意”、“只有 6%的中国劳动者表示对他们的工作上心”、“ 80%的美国年轻人( 20~ 30岁)表示不愿继续从事当下的工作”……

  • 50problems50days

    50天50个设计挑战:走出去,让手变脏

    November 27, 2015 | By: | In: 创新管理 - 中文版块

    年轻的英国设计师Peter Smart 用五十天时间,在欧洲旅行2517英里,发现并尝试解决五十个日常生活中的设计问题。他以24 小时为一个周期,观察、思考、提出解决方案,并据此制作了“50天50个挑战” 网站(50problems50days.com)。Peter Smart以设计挑战自我,创造独特的人生体验。他的思考也为“设计思维”的学习提供了启发。

  • Innova-1

    Innova:爱立信如何激励和管理创新

    November 24, 2015 | By: | In: 创新管理 - 中文版块

    我们采访了爱立信东北亚区研发中心张正明先生。在爱立信,他们正在使用一种名为Innova的系统化的创新平台,初衷是要培养和释放员工的企业家精神。如今,这一平台已经拥有6000名企业内部用户,催生了超过4000个创意,其中超过450个创意获得平台提供的第一轮资金支持,45个获得第二轮资金支持。已经有5个创意变成了公司的产品功能,为公司创造了巨大的商业价值。

  • Sun Wukong-2

    孙悟空,D-THINKER

    November 18, 2015 | By: | In: 创新管理 - 中文版块

    孙悟空与新思课,天生一对儿!两者的理念与个性完全契合。

    新思课延续“设计思维”方法与观念的同时,逐渐加入本土化的内容与方法,课程团队的探索紧紧围绕着含义丰富的字母“D”。

    D意味着:设计(Design)、颠覆(Destroy)、发现(Discover),与众不同(Different),新维度(Dimension)、讨论(Discuss)、多样性( Diverse)、决断(Decide)等等。

    所有参与者都希望通过课程成为D-THINKER。而孙悟空天生就是真正的D-THINKER。孙悟空拥有我们期待D-THINKER的全部特质。

  • clean-sheet-redesign

    Innovation Through Clean Sheet Redesign

    November 11, 2015 | By: | In: Creative Leadership, Strategies

    Clean sheet redesign is the method of rethinking existing businesses from the ground up. For established companies, this is a way to innovate processes by asking the right questions about current practices. For start-ups working on a clean sheet, they can apply similar techniques to disrupt existing models, while taking inspiration from existing success stories from other industries. What can start-ups learn from innovation from a variety of industries, such as airlines and mining?

  • prototyping

    The Serious Job of Prototyping

    November 4, 2015 | By: | In: Creative Leadership, Strategies

    Things have definitely gotten out of hand. Executives in suits are rummaging around in the LEGO box, a tall man is putting on a wig and speaking in a high-pitched voice, and a group has hijacked all the furniture to build what looks suspiciously like a fortress. Not a scene from an asylum, but the Prototyping phase of THNK’s Innovation Flow. It’s time to turn new ideas and visions into something tangible, a product that can be used and tested, broken up and rebuilt a dozen times. For innovation leadership, this is a crucial step in the creative process.

  • design-thinking-business-model-innovation

    Design Thinking + Inovação em Modelo de Negócio

    October 27, 2015 | By: | In: Edição em português

    Uma série de novidades tem surgido em torno de design de modelos de negócios novos e inovadores. Mas o que significa projetar um novo modelo de negócio? Como você aplica design thinking à inovação em modelo de negócios?

  • design-thinking-business-model-innovation

    Design Thinking + Business Model Innovation

    August 25, 2015 | By: | In: Strategies

    There has been a lot of buzz around designing new and innovative business models. But what does it mean to design a new business model? How do you apply design thinking to business model innovation?

  • build-fast-and-efficient-innovation-team

    Build a Fast and Efficient Innovation Team

    May 14, 2015 | By: | In: The Innovation Formula

    Since we’re obliged to pursue innovation in a competitive marketplace, speed matters. In fact, it matters a great deal, for your competitors aren’t waiting, and you cannot afford to allow them to get too far ahead. The faster you recognize new trends, threats, and opportunities, the faster great ideas get discovered and created, the faster they get to market, the faster you earn money, build brand, and extend the relevance and reach of your firm into the future.

  • creative-anarchy-book-review

    Innovation & Ideation for Designers (and their Public)

    April 9, 2015 | By: | In: Book Reviews

    In today’s crowded marketplace a new product is only as good as its packaging and marketing campaigns. How can you make it stand out from the competition? How can you update the design of your product without alienating your customer? The new book “Creative Anarchy: How to Break the Rules of graphic Design for Creative Success” provides ideation techniques and creative tools to push boundaries and expectations while preserving the function and message of the design.

  • Agile_innovation_book_transform-how-we-work

    Transforming How We Work

    February 2, 2015 | By: | In: Agile Innovation

    The essence of agility is the ability to respond to new and different conditions. You cannot continue repeating the same old operating formula long beyond its utility or you will be left behind. Are you prepared to adapt to the profuse variety of new circumstances with new tactics and strategies? The principles of Agile that we examine in the next three chapter excerpts of Agile Innovation will help you understand what you need to do.

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