The Nordic countries have a high number of start-up companies but are struggling with scaling their entrepreneurs, start-ups and innovations to global large-scale operations and companies. Yet, one Nordic company namely Denmark’s Vestas Wind Systems managed to become world-beater within the global wind turbine industry. But but after 2008 Vestas has experienced a near death experience and is struggling for survival. Vestas’ story holds important lessons for other Nordic companies, not only within the renewable energy industry. It will here be argued that had Vestas paid more attention to what the management guru Peter Drucker labeled the five deadly business sins Vestas might have avoided getting into dire straits.
You might think so since the world’s first government sponsored user driven innovation program is to be found in Denmark. The program aims to strengthen the diffusion of methods for user driven innovation and to contribute to increased growth in the participating companies. It also aims to increase user satisfaction and/or increased efficiency in participating public institutions. Søren Tegen Pedersen is the Deputy Director at the administrative authority of the program.