death spiral

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    How to Avoid the Innovation Death Spiral

    October 27, 2011 | By: | In: Strategies

    Consider this all too familiar scenario: Company X’s new products developed and launched with great expectations, yield disappointing results. Yet, these products continue to languish in the market, draining management attention, advertising budgets, manufacturing capacity, warehouse space and back office systems. Wouter Koetzier explores how to avoid the innovation death spiral.

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