What is top of mind in the world of product management? What does the product manager seek? How might the practice of collaborative innovation help the product manager achieve their goals? The innovation architect Doug Collins shares his perspective on these questions based on his recent participation in a product management summit.
You’ve heard it a thousand times: companies need to innovate in order to survive. The Googles and the Apples of the world are doing it- Google famously used to require employees to dedicate 20% of their time to innovation. But what exactly does it take to create a sustainable innovation program, especially if you are in an industry that is traditionally risk averse?
So you’re thinking of tapping your employees or customers for ideas. You’ve read some exciting crowdsourcing case studies and it seems like a no brainer. Or you’ve used a consultant but now want to go it alone? What could possibly go wrong? If you’re like a lot of first timers, you’ll get the software all set up, announce the challenge, and sit back with great expectations!
In this Roundtable Discussion we explore the leading benefits, challenges and techniques for engaging public crowds. Using key success stories we examine the extent to which we can overcome key pain points and harness the general public to support innovation.
Our team found an example of one of the earliest workplace suggestion boxes the other day from 1721 when a shogun, Yoshimuni Tokugawa, wrote to his citizens “Make your idea known . . . Rewards are given for ideas that are accepted.’” This means that the concept of crowdsourcing ideas that can improve a city, workplace, or world has been around for quite some time.
What is the real value of participating in innovation programs? In this article Rob Hoehn looks at his favourite example, working with the Department of Energy. They started by asking the public what the most pressing problems were when it came to making solar a cost-competitive resource for every citizen and then asked that same crowd to come forward with possible solutions to the top-voted problems.
At the beginning of the twentieth century, research and development was a highly guarded and elite practice. Imagine laboratories peopled by white-coated scientists who had passwords to protect the doors to their office. This kind of research and innovation was highly successful for a long time – it gave us electrocardiography, DNA fingerprinting, and many Apple products.
David Alan Grier wrote in Crowdsourcing for Dummies “the hardest part of crowdsourcing is raising the right crowd.” It is one of the realities of crowd ideation that continues to hold true – that if you can’t draw a crowd to help you generate innovative ideas, then you’re not evolving beyond the traditional closed approach to innovation.
Over the past couple of years, the services and solutions offered by innovation vendors have quietly shifted in new and interesting ways, with direct implications for corporate innovation leaders. Given that it is the middle of a long hot summer, I thought that it might be timely to outline some of the changes that I see taking place, and their impact on innovation leaders going forward.
Innovation is a word that’s been heard on the lips of more CEOs, read in more broadsheet papers, and detailed in more business magazines in the last ten months than ever before. It’s well regarded that those businesses that fail to innovate risk death; consider the sad fates of longstanding companies like Woolworths, Polaroid, Blockbuster, and Borders over the last ten years. But how, as an individual, can you incorporate innovation and creative thinking into your everyday working life, all while keeping up with the already manic pace of modern business?
The rise of crowdsourcing, crowdfunding, crowdtransporting, crowdletting, etc., has transformed our economy. It has also ushered in the era of the shared economy. Previously marginalized people can now contribute, no matter how small, to all walks of life. It seems to be a fantastic opportunity for the world to access the untapped skill of the crowd. But what about the people whose jobs this makes redundant? Whither the expert?
Innovation has become a bit of a business buzzword. Every CEO and CIO worth their salt wants to be seen to be on the forefront, bringing new products and services to a market. However, it doesn’t always go to plan, and rushing in to things head first without the proper due diligence can land a company in hot water.
As origens do ‘crowdsourcing’ vêm muito no mundo dos negócios. O termo é amplamente aceito como tendo sido cunhado pela revista Wired em 2006, em artigo analisando como as empresas estavam começando a terceirizar tarefas, normalmente entregues por um indivíduo a um maior número de pessoas, na expectativa de que obteria resultados mais rápidos por um preço menor. Desde então, o uso de técnicas de crowdsourcing em negócios está mais estabelecido. Crowdfunding, por exemplo, tornou-se uma maneira comum de levantar fundos, enquanto os clientes Spigit Engage fornecem um grande exemplo de como as empresas estão aplicando crowdsourcing para o processo de inovação.
The origins of ‘crowdsourcing’ lie very much in the business world. The term is widely accepted to have been coined by Wired magazine in 2006, in an article analysing how businesses were beginning to outsource tasks, usually handled by an individual to a larger number of people, in the expectation it would gain faster results for a cheaper price. Since then, business use of crowdsourcing techniques has become more established. Crowdfunding, for example, has become a common way of raising funds, while Spigit Engage customers provide a great example of how businesses are applying crowdsourcing to the innovation process.
One of the most critical professional challenges that employees face today is being able to successfully manage positive change within their organization. Innovation is has become a watch word, with so many divisions not being able to find enough valuable ideas and then successfully manage those ideas into a commercial offering that sometimes companies even respond to customer tickets and bugs and simply label those results as “innovation.”