Enquanto os dois métodos anteriores – Netnografia e Observação de Solução em Mídia Social – delinearam o potencial de métodos passivos em usar o poder da mídia social para a inovação, as próximas duas abordagens permitem que as empresas interajam com os consumidores. Ferramentas de Configuração bem como Concursos de Inovação convidam usuários de fora das quatro paredes da empresa para se tornarem parte ativa do desenvolvimento de novos produtos. Na segunda parte deste artigo, você vai aprender como Audi e Henkel habilitaram a multidão e os transformou em co-produtores.
July 15, 2014 | By: Doug Collins | In: Organization & Culture, Serialized Books, The Dirty Maple Flooring Company Enters the Digital Age
Chief strategist Charlie Bangbang has experienced the first evolution of his practice of collaborative innovation at Dirty Maple by applying the blueprint. What lessons does he take about innovation management? About crowdsourcing? About leadership?
A inovação aberta tem encontrado o seu caminho nos processos de inovação das empresas e é uma abordagem amplamente utilizada para estimular a inovação colaborativa com os consumidores. Uma infinidade de métodos e ferramentas tem surgido, criando confusão sobre como tirar o máximo proveito do conhecimento e da criatividade dos usuários. Este artigo fornece aos gestores de inovação insights sobre quatro práticas de inovação aberta populares em quatro blue chips alemãs e contrasta as várias abordagens.
July 2, 2014 | By: Doug Collins | In: Life Cycle Processes, Serialized Books, The Dirty Maple Flooring Company Enters the Digital Age
How might we measure our practice of collaborative innovation? What story do we tell by the factors we identify and the indicators we track? Does the plot interest our audience?
Neste artigo, apresentamos em profundidade como Inovação Aberta mescla com crowd sourcing, com base na ideação, necessidades e oportunidades de mercado, para abastecer um portfolio equilibrado com os desafios de inovação acionáveis, ou «as coisas certas a fazer», e converge estes com uma abordagem orientada a necessidades para fomentar as formas de «fazer as coisas certo». Vamos ilustrar essa continuidade de inovação com uma série de exemplos e um foco para a indústria de alimentos e bebidas.
June 17, 2014 | By: Doug Collins | In: Strategies, The Dirty Maple Flooring Company Enters the Digital Age
What might a virtuous circle of collaborative innovation look like? In this episode, our protagonists Charlie and Frankie review how the design of their practice reinforces itself from strategy to planning to execution to governance.
As part of the Open Innovation movement, many companies now actively solicit technical solutions, products and business ideas from innovators, customers, suppliers, and the broader marketplace of technology providers. Some companies have begun utilizing structured innovation submission programs, typically implemented through their corporate websites. This article, the first in a two-part series, helps companies understand Collaborative vs. Direct Portals, and the importance of IP-anti-contamination and efficient filtering in choosing the best innovation portals for their unique situations.
June 3, 2014 | By: Doug Collins | In: Serialized Books, Strategies, The Dirty Maple Flooring Company Enters the Digital Age
In this episode, Charlie shares with Frankie a map for how the organization might track the ideas surfaced through the Idea Mill Program. Are all ideas created equally? How might we tie the right metrics to the right ideas?
A 2012 study by the Harvard Business Review surfaced several interesting findings about the practice of innovation for the enterprise, including the innovation ambition matrix, which details how “firms that excel at total innovation management simultaneously invest at three levels of ambition, carefully managing the balance among them.”
May 20, 2014 | By: Doug Collins | In: Enabling Factors, Serialized Books, The Dirty Maple Flooring Company Enters the Digital Age
In this episode, the leaders of the Idea Mill Program for Collaborative Innovation engage Dirty Maple CEO Harry Lundstrom to secure funding for the long term. How might the organization fund a collaborative innovation program—and justify doing so? What space—physical and conceptual—does this funding open for people?
May 6, 2014 | By: Doug Collins | In: Life Cycle Processes, The Dirty Maple Flooring Company Enters the Digital Age
Part fifteen of the series finds our protagonist Charlie Bangbang mulling sustainability. How might he help Dirty Maple sustain the momentum generated by the launch of their first collaborative innovation challenge? What motivates people to continue to engage? Is innovation part of everyone’s day job? Is leadership?
In a February 2014 presentation, Herman Wories of the DSM Innovation Center made a compelling statement about the role of innovation in any organization: “Innovation is no longer a competitive advantage: it’s a competitive necessity. In order to keep up, you need to continuously innovate.”
October 1, 2013 | By: Doug Collins | In: Serialized Books, The Dirty Maple Flooring Company Enters the Digital Age
Organizations shake and remake themselves to survive and thrive in the Digital Age. What critical conversations need to happen amongst stakeholders? What processes need to change? How might the practice of collaborative innovation help people find their way forward?
September 17, 2013 | By: Doug Collins | In: Serialized Books, The Dirty Maple Flooring Company Enters the Digital Age
Organizations big and small have started the journey of remaking themselves so they can survive and thrive in the Digital Age. What needs to change? What needs to go? How might the practice of collaborative innovation help them along their way?
September 3, 2013 | By: Doug Collins | In: Serialized Books, The Dirty Maple Flooring Company Enters the Digital Age
Organizations of all shapes and sizes have begun the journey of remaking themselves so that they can thrive in the Digital Age. The Dirty Maple Flooring Company narrative runs through 2013.