Closed innovation is a thing of the past. Scalable, open innovation as a business practice has yielded the most dramatic and successful results – and communication and connection with your audience is essential to success. By engaging through at least four of eight channels (website, email, social, public relations, partners, events, offline, and beyond), a robust communications process and schedule can yield valuable insights to help you innovate better.
This case study explores the results of an innovation research process undertaken by Oxfam, which compared internal feedback vs. general public feedback to identical sets of ideas. In comparing responses between these two audiences, Oxfam discovered an immediate and obvious divide between their staff’s opinions about which fundraising ideas would perform the best, versus what the general public preferred – an important lesson about avoiding the bubble of the echo chamber.
An in-house innovation program is becoming a common fixture in the most competitive organizations. However, in a recessed economy, these research & development programs can sometimes get eliminated, because they struggle to prove or articulate value.
Companies that are looking to gain a competitive edge are also looking for the innovators among them. But what do innovators look like?
Numerous leaders and community organizers have been talking about public service lately, especially in the US – mostly encouraging the public to take place in ongoing dialogues and to volunteer in their communities in order to create positive change at local and national levels.
This month we’ve seen how the crowd continues to contribute in the political arena and in further developing clean and safe cities. The trend of incorporating “citizen scientists” in the search for data and groundbreaking ideas is expanding from the glaciers all the way to Mars. This month we’re seeing a large number of medical studies calling for crowdsourced data, and finally we can learn from ZTE’s failure to crowdsource a smartphone.
Crowdsourced innovation is a tactic used more and more often by government organizations as well as enterprise corporations. This means that innovation teams need to add a new skill set to their resumé: communications.
The list of problems that need to be solved is growing almost as fast as our solutions are. Some are concerned about the lack of food and water security, others worry about access to education and a whopping 45.2% of millennials think today’s most pressing problem is the destruction of natural resources. But with the proliferation of problems, organizations and enterprises are broadening their search for innovative solutions and many of them are looking to the crowd for ideas.
2016 was a big year for crowdsourcing. In our final edition of What’s New for the year, we clearly see how crowdsourcing is being used to create transparency and provide citizens with an active voice in our local governments. Crowdsourcing continues to play an important part in new product development for large and small companies, and our new capacities to collect scientific and locational data is proving to be game-changing. Check out the latest news stories from around the world.
Synack’s Jay Kaplan discusses how the cybersecurity startup he heads mitigates concerns stemming from the practice of using crowdsourced hackers around the world to identify vulnerabilities in the systems of private companies and government agencies that serve as customers. Synack’s safeguards include rigorous vetting and tracking, as well as placing high “bounties” on the most serious vulnerabilities.
The election of 2016 will certainly be one for the history books. Regardless of your political leanings, there was one sure thing to celebrate during this election cycle. The Innovate Your State Fix California Challenge—a crowdsourcing campaign aimed at promoting public participation in order to determine ways to improve government—had an initiative on the ballot in California!
Many of our customers have asked “what are the most important organizational values to nurture innovation?” Some of them may seem obvious or (at least) familiar: transparency, the embrace of digital solutions, the ability to celebrate failure, but we’re coming to discover that the most important value that you can embrace as part of your innovation programs is diversity.
For many years, companies were convinced of the competitive advantage of closed research and development. They jealously protected their intellectual property behind closed doors and dramatically revealed it to the public after years of development. This old model has since been replaced by open innovation.
Attention innovators: here’s your chance to showcase tech & science projects and benefit from international promotion among a tech-oriented crowd, media, industry representatives and business professionals for free. The digital campaign, “Bringing tech&science closer to people,” carried out under the auspices of UNESCO, is here to celebrate innovators and inventors and the world-changing solutions they are working on.
Innovation proves vital for companies across industries, but carries key importance in the technology field. Mainstream perception of the tech industry conjures illustrations of cutting edge, never-before-seen products poised to disrupt and revolutionize daily lives.