October 1, 2013 | By: Doug Collins | In: Serialized Books, The Dirty Maple Flooring Company Enters the Digital Age
Organizations shake and remake themselves to survive and thrive in the Digital Age. What critical conversations need to happen amongst stakeholders? What processes need to change? How might the practice of collaborative innovation help people find their way forward?
September 17, 2013 | By: Doug Collins | In: Serialized Books, The Dirty Maple Flooring Company Enters the Digital Age
Organizations big and small have started the journey of remaking themselves so they can survive and thrive in the Digital Age. What needs to change? What needs to go? How might the practice of collaborative innovation help them along their way?
September 3, 2013 | By: Doug Collins | In: Serialized Books, The Dirty Maple Flooring Company Enters the Digital Age
Organizations of all shapes and sizes have begun the journey of remaking themselves so that they can thrive in the Digital Age. The Dirty Maple Flooring Company narrative runs through 2013.
Over the last 5 years, Open Innovation has been evolving quite a lot in the ways it can be defined and implemented. Rather than proposing one more definition or describe one specific way to approach it, here is a set of trends I foresee based on the numbers of projects I have been involved in and the evolution of needs from organizations, would they be major corporations, SMEs or Public Services.
Open innovation crowd sourcing methods, when applied to the right problem, can effectively extend the solution provider search beyond the boundaries of an industry. This article presents the application of a targeted broadcast crowd sourcing method to identify unobvious solution providers for a German chain-drive industry consortium. The majority of solutions submitted through this method were previously unknown to the consortium. This evaluation demonstrates the power of open crowd sourcing to provide solutions from discontinuous industries and how effective crowd sourcing can be in open innovation.
To be upfront about where we stand, yes – we are great supporters of tapping into the wisdom of the crowd for many pursuits – for citizen engagement, open innovation, or crowdfunding. That said, we realize that it’s important to be aware of the fact that there are risks to consider. This article is a response to the concerns raised by people we meet along an organization’s path of considering crowdsourcing to fulfill a particular need for their organization or their constituents.
Crowdstorming, or soliciting ideas from crowds, is growing in popularity and importance. Shaun Abrahamson, who is co-author, along with Peter Ryder and Bastian Unterberg, of the new book “crowd storm: The Future of Innovation, Ideas and Problem Solving,” shares three common patterns of crowdstorming projects.
Over the last decade, organizations like GE, P&G, DARPA and LEGO have pioneered a particular type of work with crowds. They work with crowds to brainstorm, or “crowdstorm.” Crowdstorming patterns are evolving quickly from simple searches for ideas to more complex interactions where crowds take on multiple specialized tasks.
According to researchers at Penn State, crowdsourcing works best when the right type of crowd is matched up with particular types of crowdsourcing projects. But which crowd is right for your type of business? The paper offers a simple framework on how to match organizational needs with the “right” crowd.
In this in-depth article we present how Open innovation meshes with crowd sourcing, drawing on ideation, market needs and opportunities, to fuel a balanced portfolio with actionable innovation challenges, or « the right things to do », and converges these with a need driven approach to source the ways of « doing things right ». We will illustrate this innovation continuity with a number of examples and a focus onto the food and drink industry.
Crowdsourcing ideas and content for advertisements from the public has become a common tool in advertisers’ tool kits. But not all companies are using crowdsourced content to its fullest advantage. Read on to find out what makes an ideal crowdsourced ad—and how to get the most out of it.
Crowdsourcing has the potential to transform many parts of your business. One start-up has developed an exchange between marketers who want to attract high-potential sales leads and “bounty hunters” who know these people. The marketer offers a “bounty” for the people he wants to attract; bounty hunters make the connection and receive it as compensation.
Few brands use Facebook to crowdsource consumer insights. Those that don’t miss out on the big payoff this social activity can provide. Why aren’t more brands using Facebook to tap consumers for new ideas? Facebook is usually managed by the marketing team, but crowdsourcing initiatives tend to be run by R&D.
In this interview, Coca-Cola Asia Pacific regional director Leonardo O’Grady explains how the soft drink giant utilizes crowdsourcing as a tool in its innovation strategy, the role of social media in co-creating product concepts with consumers and how crowdsourcing has changed the company’s relationship with its world-famous brand.
The conventional model of crowdsourcing ideas for your innovation initiatives has a number of built-in problems, according to author Will Burns: You don’t know who is submitting ideas, and there’s a lot of wasted energy, which could be better invested in having participants collaborate on creating one big, game-changing idea instead of thousands of little ones.