The human vocabulary with millions of words is adequate to explain all of our expectations and experiences, even those which are imagined. Why not harness the power of language to discover new products and services? Author Shanta R Yapa shares the Innovation Tautogram technique, which can be used as an individual or a group exercise.
Design Thinking—a powerful methodology principally used in product design—is now influencing corporate culture, allowing everyone to be part of the creative process. Companies today are moving beyond simple brand and product design and are developing a strategic process to work more effectively and improve the customer experience. But how does this democratization of design principals within an organization effect the role and responsibilities of the designer? How does it change the way companies are thinking about design? In this clip from InnoView, Lee Fain (Design & Innovation at Electrolux) and Anthony Ferrier (CEO, Culturevate) discuss how design is changing in a corporate context.
Let me see if this situation sounds familiar: you’ve promised your boss that you’ll generate at least one percent growth over last year. You’ve been racking your brain with ideas about how to improve your product or develop a new offering or finding new efficiencies which will help your margins, but the few ideas that you’ve come up with haven’t had legs and pages keep coming off the calendar.
In a study of 5,000 adults in the US, UK, Germany, France, and Japan conducted by Adobe about creativity, they came up with some interesting findings. To begin with, they asked every participant if they felt creativity was valuable to society and two-thirds of the respondents said “yes.” Perhaps even more significantly, 80% of them felt that unlocking creativity was critical to economic growth.
Creativity as a concept remains hard to pin down. Many view the ability to find creative solutions as the pinnacle of creative leadership. Artists, designers, visionaries and thought leaders are all admired for the power of their ideas, i.e. for their creativity. Creativity is a well-researched topic, covered in many popular science and business economics books. Yet we continue to struggle with the mystique created around the topic, and the intimidating notion that this is a territory reserved for the so-called “Creatives”.
Everyone likes to feel appreciated at work. In fact, studies have shown that employees are motivated to work harder when their boss shows appreciation for their work. For most employers, showing appreciation might mean promotions and pay raises, but those opportunities don’t come along as often as we’d like to think.
We are taught to think that all great minds think alike. While this may have worked during pre-twenty first century industrial times, this is no longer the case today. We need creative and diverse minds that can navigate through the chaos, uncertainty, and adventure of our present-day society —each individual contributing in their own unique way.
When Airbnb opened its first call center in December 2014, it was featured on headlines everywhere: finally, a call center that was not a hell to work at. “Picture a call center: rows and rows of gray cubicles, everyone donning headsets, sitting at their beige desks for hours on end […] Our landing spots work a little like cubbies for kindergarteners.” To create a happy, collaborative environment, Airbnb staffers were included in the design of the workplace, translating to shared desks, couches, and lots of use of natural materials and lightning —all fun and play.
Entrepreneur and investor Chinedu Echeruo urges aspiring entrepreneurs to not look for ideas, but to discover new ideas through activity and action. Rather than seeing creativity as an abstract concept, Echeruo argues that it be used as a tool to unleash value in the world.
“Come up with something new! And make it good.” Have you ever said that? More and more leaders nowadays make this demand. They need something new and creative, and they need it to be good. Mostly because their circumstances are changing radically and their organization hasn’t. Or maybe simply because that is the kind of market they are in. Come up with something and make it good!
The way we develop as children can greatly impact the way in which we conduct ourselves as adults. Our early experiences and discoveries have a significant influence on the growth of various personality traits, such as leadership, the ability to work as part of a team and communication, which can have a big impact on our professional lives.
The myth of the lonesome creative genius has long been debunked. More and more, it is becoming clear that creativity and innovation are the products of social interaction in many ways. People are inherently social beings: we learn by observing and taking in things that we see, hear, read and feel around us. Upon closer inspection, even groundbreaking innovations and outbursts of creativity publicly attributed to a single individual turn out to be the product of a long journey of contemplation, experience and above all, knowledge amassed as a result of interaction with the world.
Chefs who work in haute cuisine, Michelin-starred restaurants boast outstanding talent and craftsmanship. Is there a link between these restaurants and budding culinary innovation? There appears to be a link as all the chefs listed in the “Most Prominent Innovators” are in the kitchen of a starred restaurant. We extract some key lessons, stretching far beyond the kitchen, and investigate the role of any social environment on nurturing creativity and innovation.
Riffing is an exciting way to co-create and an essential aspect of creative leadership. In this article about co-creation we explore the main mental blockers and enablers to riffing, and nine surprising practical pointers to tap into this power.
Where do you start when you want something new? Whether the aim is just an improvement, a small incremental change or something more unique, disruptive and breakthrough, the start will probably determine where you end up. Do you start jotting down ideas? Do you grab a whiteboard and Post-Its, get a few people in the room, and start brainstorming?