Garantir boas ideias por meio de processos de inovação aberta e crowdsourcing está estimulando a diferenciação e o crescimento para as empresas que fazem direito, mas está também gerando um problema de confiança? O desenvolvimento de ideias em um ambiente aberto está empurrando alguns criativos para longe. Maxine Horn da Creative Barcode, dá uma luz para a “proteção aberta” e um ambiente de ideias mais rico para a empresa.
Universities and higher level research institutes need a better way of getting innovations into the market and that means taking risks earlier in negotiations. IP management systems designed for early disclosure could be the answer, argues Maxine Horn.
Securing good ideas through open innovation processes and crowdsourcing is spurring differentiation and growth for companies that get it right but is it also storing up a trust problem? The development of ideas in an open environment is driving some creatives away. Maxine Horn of Creative Barcode, lights up a road to ‘open protection’ and a richer ideas environment for the enterprise.
Creative Barcode™ – a digitally-encoded online IP protection system – has recently been introduced by a UK-based start up company. The barcode concept claims to safeguard knowledge-based creative concepts and propositions at the pre-commercialisation presentation stage.