In 1946, Soviet inventor and science fiction writer Genrich Altshuller developed a methodology called TRIZ. It became known as “the theory of inventive problem-solving” and was based on a simple premise: across different disciplines and applications, the same challenges occur again and again. Unfortunately, people keep solving nearly identical problems from scratch. The main lesson from TRIZ is this: if you understand how your innovation challenge is similar to someone else’s, you can reapply solutions that already exist, instead of reinventing the wheel time and again.
One of the most common operations performed on a computer is copy and paste. We copy a section of a webpage and paste it into a document. We take it for granted. We grab an idea from one place and put it to use in another. So why not use this method for your next product or service innovation?