Crowdsourced innovation is a tactic used more and more often by government organizations as well as enterprise corporations. This means that innovation teams need to add a new skill set to their resumé: communications.
Med-tech entrepreneur Michael Ackermann cites the various reasons why healthcare has yet to be disrupted by technology akin to how Amazon, Netflix and other companies have transformed their respective industries. Now vice president of neurostimulation at Allergan, Ackermann lists healthcare’s diverse and complex array of consumers, industry regulations, ethical and legal privacy concerns, and the fact that medical science moves at a much slower pace than software development.
Every year hundreds of millions of pounds are spent on consumer and market research. All those involved in NPD will know how a myriad of research projects is deemed fundamental. Yet, managers across the globe may be wasting a good portion of their research budget. Learn more on how to leverage research results and create new opportunities in this article by Bryan Urbick, Chairman of Consumer Knowledge Centre.