One of the biggest challenges to innovation is the middle part of the process – where most of the work is happening behind the scenes. As your innovation campaign progresses, you must continue to instill excitement across all team members, and find ways to reengage them as advocates. In this case study, we’ll examine how Dick’s Sporting Goods engaged their employees in product development and effectively encouraged them to participate in their innovation community.
An in-house innovation program is becoming a common fixture in the most competitive organizations. However, in a recessed economy, these research & development programs can sometimes get eliminated, because they struggle to prove or articulate value.