External networking serves many purposes for a company, and modern digital marketing has become a combination of marketing, customer service, and public relations. Social media and other platforms also allow industry experts and organizations to engage in public conversation about important topics, so being involved and engaged in business and local communities is vital to a company’s success in order to appeal to modern socially conscious audiences.
Innovation is one of the main ways in which a business can differentiate itself from the competition. Innovation could take place by improving business processes or by entering new markets after upgrading current product and service offerings. To be innovative, companies need creative employees who have the ability to transform ideas into reality.
Disruptive ideas don’t just happen – they must be championed. In doing so, intrapreneurs must address two fundamental truths when leading big idea innovation: that of value creation and that of persuasive communication. If you want to learn how to scale innovation across your enterprise and create a disciplined approach for creating market-changing ideas, One Hour Innovator is a great place to start.
Ambitious and impractical business schemes can often lack the fundamental elements needed to make them a reality, leaving huge expense and casualties of the blame game in their wake. The business world is littered with the remnants of unrealised programs and unsuccessful plans for development, several of them so high profile as to have attracted national notoriety.
Company culture is an extremely important component of a healthy business. Culture serves as the personality of the organization and has a huge impact on the company’s reputation with both internal employees and externally with customers and clients. In addition, workplace culture can influence an employee’s productivity and results. Companies who focus on building a positive culture will reap the benefits of a motivated and high-achieving workforce as employees will feel much more contented and connected at work.
Want to improve your leadership skills? Well, you can start by talking less and listening more. While your oratory skills may impress some, your ability to listen will impress even more. Great leaders understand the importance of surrendering the floor. Unfortunately, most leaders choose to dominate the conversation with rhetoric and fail to engage in proper communication, which requires listening.
During one of the recent (and frequent) screenings of Top Gun in our house, I was thinking about innovation. I had just finish a popular post for our company’s blog about the habits of the most innovative engineers and I began to draw parallels between Maverick’s journey and innovation.
What do Europe’s most innovative video games company, a US Navy Submarine Captain and Hewlett-Packard have in common? The answer – autonomy, transparency, simplicity and entrepreneurship. Oh and Heiko Fischer! In this episode, sponsored by a-connect, Heiko and Mark discuss how the RH way came into being through Heiko’s time at Crytek, how the core principles behind the RH philosophy “100% entrepreneurship, 0% bureaucracy” work in practice, and how gamification in the workplace can help us solve the problem of unproductive meetings (among other things).
Often I read articles or books about top-down vs. bottom-up innovation and why one approach would be better than the other. After spending more than five years in the collaborative innovation space, I would advise going hamburger style!
Numerous leaders and community organizers have been talking about public service lately, especially in the US – mostly encouraging the public to take place in ongoing dialogues and to volunteer in their communities in order to create positive change at local and national levels.
Crowdsourced innovation is a tactic used more and more often by government organizations as well as enterprise corporations. This means that innovation teams need to add a new skill set to their resumé: communications.
What external stakeholder groups can you tap into to build value for your innovation initiatives? Are your relationships with these external stakeholder groups solid or do you need to do additional work to build good, mutually beneficial working relationships? Are there potential stakeholder groups that you have not yet tapped at all? If so, what is your plan for reaching out to organizations within these pools so that you can further expand your innovation ecosystem? Are your channels for communicating with your external stakeholders strong or do they need further work?
It’s awesome when everyone agrees, isn’t it? Yes—and no. Most of us have, at some point, fallen into the trap of groupthink to avoid conflict and promote harmony in a group, whether at school, work, or on a committee. Groupthink has its perks: everyone feels comfortable, and there’s no risk of tension among members. It’s safe. Easy. Unfortunately, it can also kills creativity and innovation.
Working with external partners to bring better products and services to market faster and/or develop better intellectual property has never been more popular in the world of business than what we see today.
Attention innovators: here’s your chance to showcase tech & science projects and benefit from international promotion among a tech-oriented crowd, media, industry representatives and business professionals for free. The digital campaign, “Bringing tech&science closer to people,” carried out under the auspices of UNESCO, is here to celebrate innovators and inventors and the world-changing solutions they are working on.