Groups handling internal communications within their organizations experiment with engaging employees through virtual forums. These forums create space for collaboration. In time, meaningful collaboration foments a culture of innovation. How might internal communications advance this culture? How might they secure deeper engagement? In this article innovation architect Doug Collins explores how securing deeper commitment between organization and employee opens the door to deeper engagement.
People who sponsor collaborative innovation challenges establish a quid pro quo with the contributors and collaborators who comprise their communities. They agree to “do something” with the ideas that resonate with the community. What might “do something” entail, exactly? In this article innovation architect Doug Collins speaks to sponsor commitment on the back end of innovation, where ideas morph into tests, prototypes, and concepts.