commercialization

  • the-new-race-for-business-model-evolution

    The New Race for Business Model Evolution

    December 22, 2016 | By: | In: Interviews

    Today we have the capabilities – and the increasing customer expectation – to have everything immediately available, easy to use or handle, but still totally tailored to each of us individually. We live in an age where personal tailoring on industrial scale is becoming the norm, not the exception. Michael Bednar-Brandt, Director Digital Transformation EMEA at Oracle, discusses the move from products to service models and how it has naturally started to impact business models.

  • 5-key-points-to-consider-when-developing-an-innovation-strategy

    5 Key Points to Consider when Developing an Innovation Strategy

    July 3, 2013 | By: | In: Strategies

    From our talks with innovation management practitioners and business executives it seems that not many organizations have a well-defined and integrated innovation strategy. To find out more about how to go about creating and executing such a strategy, we spoke to Wouter Koetzier and Christopher Schorling at Acceture who encourage a very pragmatic and execution-oriented approach.

  • Freeing-up-IP-for-Innovators

    Freeing up IP for Innovators: A New Role for Universities is There for the Taking

    May 11, 2011 | By: | In: Life Cycle Processes

    Universities and higher level research institutes need a better way of getting innovations into the market and that means taking risks earlier in negotiations. IP management systems designed for early disclosure could be the answer, argues Maxine Horn.

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