One of the most obvious benefits of crowdsourcing is its ability to stimulate creativity and accelerate innovation on a global scale. Leading companies such as Dell, Starbucks or Frito-Lay have pioneered this trend by building platforms (respectively IdeaStorm, MyStarbucksIdea and Doritos Crash The SuperBowl) that connect them to a crowd of passionate individuals. These success-stories paint a very positive picture of crowdsourcing, but the reality is that connecting with the crowd is not as easy as it seems. In this post, we will present the advantages and drawbacks of using crowdsourcing to source creative ideas, and explain how specialized intermediaries can help companies by providing crowds, platforms and experience.
When providing a customizable product how can a firm minimize the burden of choice and maximize the customer joy resulting from the co-creation process? In part five in this series on mass customization Professor Frank Piller explains how to turn choice complexity into customer experience and loyalty.
Offering customized products is a strain on a company’s resources. What are the different ways that you can minimize the deterioration in the firm’s operations and supply chain? In part four in this series on mass customization, Frank Piller and Fabrizio Salvador explain the robust process design – whereby the firm reuses or re-combines existing organizational and value chain resources to fulfill differentiated customers’ needs.
The concept of “the customer is always right” is taking on a whole new meaning as the the ability to manage personalized products is starting to determine whether your company can keep up with the competition. In part one of this series, Frank Piller, a leading expert on mass customization, personalization and open innovation, discusses the goals, scope and core capabilities of mass customization.
DSM has recently been in the news twice. One occassion due the launch of an open innovation contest that challenges designers and creative thinkers to develop high-quality sports equipment using the company’s own Arnitel® Eco material. The other occassion because the American ethanol producer POET and DSM announced a joint venture to demonstrate commercial cellulosic bio-ethanol production and license the technology by 2013. On top of this news, Deloitte and VNCI published a report on the state of the chemical industry in the Netherlands where DSM is headquartered.
If they want to compete successfully in the future, companies should hold off on rapid ideation and faster commercialization until they take an unflinching look at what is truly stifling breakthrough innovation. In this article, Soren Kristensen provides insight on how honest self-reflection can free you from your biggest impediment to growth.
Napkin Labs and Passenger were in the news this week by announcing their platforms that enable co-innovation and research on a bigger and faster scale. Online co-creation technology firm Napkin Labs launched a free app to run on Facebook. Passenger on the other hand has developed a mobile community app that increases member engagement and accelerates the research response.
At the heart of the innovation process is the search for new ideas and market opportunities with commercial value. With so much on the line, companies are increasingly turning to an open innovation model built on external partnerships. NineSigma and Caliper have developed a new Collaborative Innovation Development Program to ensure that innovation leaders and managers are well-suited for their roles, and know how to bring out the best in their teams.