This month we’ve seen how the crowd continues to contribute in the political arena and in further developing clean and safe cities. The trend of incorporating “citizen scientists” in the search for data and groundbreaking ideas is expanding from the glaciers all the way to Mars. This month we’re seeing a large number of medical studies calling for crowdsourced data, and finally we can learn from ZTE’s failure to crowdsource a smartphone.
Last week Unilever announced research showing that one-third of consumers now purchase its brands based on their good social and environmental performance, but went on to suggest that brands are missing an opportunity from not promoting sustainability effectively. Getting this right could unlock a further $1trn market opportunity for sustainability innovators.
Judging by experience, most top managers and innovators feel that they are in a maelstrom of change. For some, the rate of change and the magnitude of the consequences induced are so high that they feel a kind of ‘Present Shock’ – a term coined by Douglas Rushkoff, building upon Alvin Toffler’s concept of Future Shock, to describe the psychological impact that occurs when too much is happening simultaneously.