CIO

  • Illustration by Lumaxart.com

    Better Collaboration Between the CIO and CMO to Reach the Digital Consumer

    July 6, 2012 | By: | In: News

    This is the outcome of IBM’s new survey on the marketing industry. Chief marketing officers (CMO) and chief information officers (CIO) must join forces in order to connect with today’s consumer across new channels including mobile devices and social networks. Sixty percent of marketers point to their lack of alignment with the company’s IT department as the biggest obstacle to reaching today’s consumers.

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