Everyone knows about ROI, as in “return on investment.” But for evaluating the success of an experiential brand event or marketing campaign, businesses should take an equally close look at ROI, as in “return on innovation.”
Given the difficulties in developing and working with metrics and measures for open innovation and ecosystems, I have pulled together some inspiration and insights from several articles.
Running a business is tough, no matter what industry you’re in. Retaining loyal customers and remaining relevant are some of the biggest challenges faced by today’s business owners. Fortunately, you’re not alone and your company is not the first to navigate these waters.
You’re the leading branded FMCG player in your market. You are a well-known and respected company with a long heritage of consistently outperforming other major brands. Yet, despite this heritage, you are underperforming in one market segment that is showing strong growth. Bryan Urbick explores how to capture share of a lucrative and growing market.
Co-creation initiatives are deployed more and more frequently. This week an aggregation of five co-creation examples to get inspired and research the opportunities that a more human and collaborative economy offers. Provide a platform where customers can co-create value.
Innovation is inherently multidisciplinary. Successful innovation requires harmony; that is, a high degree of communication, collaboration and cooperation. This article explores what is meant by innovation harmony and how to go about achieving it.
Forget the buzzword, what is true innovation? How should it be used and how does it affect our everyday lives? Harvey Briggs takes a critical look at how the concept of innovation is used today, and what it should be.
Crafting design strategies that result in truly compelling brand experiences, products and services demands a change from traditional methods. It requires a more creative and iterative design approach, which is optimized towards identifying real human needs and addressing them with meaningful experiences. Paul Noble-Campbell delves deeper into five critical keys to uncovering those true success drivers.
Even companies that do not invest in design thinking do invest in designing their brand. In a new book, Brand Driven Innovation, Erik Roscam Abbing looks at how brand should be redesigned and how that helps the innovation process.