brand manager

  • how-to-leverage-results-from-your-research-and-find-buried-treasures

    How to Leverage Results from your Research and find Buried Treasures

    December 1, 2011 | By: | In: Strategies

    Every year hundreds of millions of pounds are spent on consumer and market research. All those involved in NPD will know how a myriad of research projects is deemed fundamental. Yet, managers across the globe may be wasting a good portion of their research budget. Learn more on how to leverage research results and create new opportunities in this article by Bryan Urbick, Chairman of Consumer Knowledge Centre.

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