brand driven innovation

  • lessons-from-apple-why-aesthetic-innovation-important

    Lessons from Apple on Why Aesthetic Innovation is Important

    June 22, 2017 | By: | In: Enabling Factors

    It’s pretty much impossible to argue with Apple’s success. It’s one of the most valuable companies in the world, and has maintained dominance for its reputation as an innovative company that produces top-of-the-line hardware. Because of its products and brand reputation, Apple has gained a cult following that will buy nearly every new product that emerges, year after year. So why, even with the high price tag, are so many consumers willing to shell out for every new gadget that comes along?

  • Brand-Relevancy--brainstorming-your-way-to-business-innovation-and-growth

    Brand Relevancy: Brainstorming Your Way to Business Innovation and Growth

    February 23, 2016 | By: | In: Enabling Factors

    Running a business is tough, no matter what industry you’re in. Retaining loyal customers and remaining relevant are some of the biggest challenges faced by today’s business owners. Fortunately, you’re not alone and your company is not the first to navigate these waters.

  • brand-driven-innovation

    Taking Design Thinking Up a Level: Brand Driven Innovation

    April 22, 2011 | By: | In: Book Reviews

    Even companies that do not invest in design thinking do invest in designing their brand. In a new book, Brand Driven Innovation, Erik Roscam Abbing looks at how brand should be redesigned and how that helps the innovation process.

  • brand-driven-innovation

    Brand Driven Innovation

    April 11, 2011 | By: | In: Enabling Factors

    Erik Roscam Abbing’s book ‘Brand Driven Innovation’ describes a new way of thinking about- and practising innovation, driven also by a unique view of the brand. Eric shares the story of how Brand Driven Innovation came into being and what it means for an organisation’s innovation practise.

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