In today’s crowded marketplace a new product is only as good as its packaging and marketing campaigns. How can you make it stand out from the competition? How can you update the design of your product without alienating your customer? The new book “Creative Anarchy: How to Break the Rules of graphic Design for Creative Success” provides ideation techniques and creative tools to push boundaries and expectations while preserving the function and message of the design.
I spoke with Claudio Fernandez-Araoz, author of the new book “It’s Not the How or the What but the Who: Succeed by Surrounding Yourself with the Best” about the linkages between HR and innovation perspectives to drive business value. It is a great read and is in-line with some of my thinking about the role of HR in driving innovation success in large corporate organizations, so I wanted to have a chat and gather his thoughts.
This book analyzes innovation within the setting of Latin America,which is one of the most dynamic business regions in the world. The objective throughout the book is to narrow down different innovation definitions, explore the need for training innovation professionals, elaborate strategies and enunciate best practices for ensuring its delivery, and review innovation and knowledge transfer projects.
Is your company too bogged down in meetings, emails, policies, and procedures, leaving little time for big-picture thinking and innovation? Then you need to read Lisa Bodell’s book, Kill the Company: End the Status Quo, Start an Innovation Revolution.
For many innovative people, the problem is not coming up with enough ideas, but getting attention for those ideas we decide to implement. To solve this problem, we need to invest more time developing persuasive stories that make an emotional connection with the people we’re trying to influence. That’s the message of Bernadette Jiwa’s terrific book Make Your Idea Matter: Stand Out With a Better Story.
Steal Like an Artist: 10 Things Nobody Told You About Being Creative by Austin Kleon is a wonderful little book that is designed for anyone who is ever has had a desire to create something amazing, but doesn’t know where to start.
Are you a cubicle slave who longs to be their own boss, to take their Really Big Idea and run with it, unencumbered by the shackles of the corporate world? Then you need to pick up Hugh MacLeod’s new book, Evil Plans: Having Fun on the Road to World Domination.
Though not a new concept, “reverse innovation” is hardly straight-forward in practice. Govindarajan and Trimble’s showcasing of successful projects, Fortune 500-type best practice and essential theory in the field endeavors to lay down a modus operandi, yet one which lacks a lasting echo. In this review Jeffrey Phillips argues that despite its good intentions, the book seems to cater only to multinationals, ignoring the needs of small/mid-sized players whose drive is high, yet resources low. Reverse innovation requires a different mind-set, workflow and altogether pace for socially and economically consistent results to emerge.
James Gardner’s new book takes a look at innovation from another perspective – it’s not always about new ideas but how new ideas are made useful. In this book review René van der Hulst walks us through the three mechanisms Gardner has identified that accelerate acceptance of new products or services and increase competitive boundaries.
February 29, 2012 | By: Chuck Frey | In:
The Elastic Enterprise, a new book from Haydn Shaughnessy and Nicholas Vitalari, describes and decodes an inflection point in organizational strategy and innovation that you must understand if you expect to be able to compete effectively in the years ahead.
Higher education is heading for disruption. In the new book The Innovative University: Changing the DNA of Higher Education From the Inside Out, Clayton Christensen and Henry Eyring explore why this is inevitable and what traditional universities and colleges can do about it. Professor Bill Fischer, himself an avid believer in disruption, reviews this book covering an extremely timely subject.
In his new book Relentless Innovation, prolific innovation author Jeffrey Phillips looks at innovation from an enterprise-level perspective, encouraging companies to adopt an innovation capability that can be scaled and repeated throughout the firm, rather than attempt the one-off innovation initiatives that are common to big businesses today.
November 16, 2011 | By: InnovationTools.com | In:
We often approach challenges without considering what mode of thinking we’re utilizing to solve them. As a result, we tend to limit the range of possible solutions we’re able to generate. To help us take off the blinders and be more aware of our creative problem solving mindset, Chris Griffiths presents a framework called GRASP in his new book, GRASP the Solution.
Many companies tout innovation in their marketing. Being perceived as innovative is important. But the message and reality can only diverge temporarily. A new book by Langdon Morris is providing a simple but very effective framework to guide CEOs as they address what many perceive as the dilemma of innovation.
October 13, 2011 | By: Chuck Frey | In:
In this interview with Kevin Maney, co-author of The Two-Second Advantage, I dig deeper into what the rise of predictive computing means to innovators.