In the disciplined and structured process of innovation we search for unmet needs and unfulfilled desires, and when we think we find them we have to construct a sort of a mental map that defines why our proposed solution will be better than whatever currently exists. We may use the business model map to show how we’re using this innovation to move up and to the right, or we may use the customer value ladder to show how this innovation provides differentiated value. And once we’re convinced that our idea is a really good one, the next step is often prototyping.
Agile Innovation is an execution-based model, not a control-based model. This means that the focus is on what you do (execution) rather than on what you are instructed to do. Hence, this approach requires inner motivation, and it’s not going to thrive in environments characterized by extrinsic, hierarchical, or fear-based motivational schemes. In this final excerpt from Agile Innovation, Langdon Morris discusses approaches necessary to transform organizations to achieve innovation actions and outcomes.
The world is changing, yet people constantly assume, incorrectly, that tomorrow will be like yesterday. When business leaders make this mistake, the outcomes are generally bad because opportunities are lost. Competitive advantage is gained with the ability to transform insights into useful innovations by seeing the unseen. In this chapter excerpt of Agile Innovation, Langdon Morris explains how ethnography drives better innovation at a top-five U.S. financial services company.
Charles Darwin said it quite well: “In the long history of humankind (and animal kind, too) those who learned to collaborate and improvise most effectively have prevailed.” Innovation, collaboration, and improvisation are indeed essential forces shaping all of business and all of modern life, and they’ve become vitally important for the individual, the organization, and indeed for all of society.
Why is the way we work with ideation so different than the way we normally execute projects? This article argues that the two ways of working can be combined into an ‘innovation project machine’ that more effectively captures new ideas and executes innovation, inspired by agile project management and with learning for managers.
The agile model for coding software rewards developers with more satisfying work and clients with more useful applications, sooner. Software developers who embrace agile principles face two challenges, however. We work globally: people cannot collocate. We source work by fiat: teams cannot gel to pursue challenges that engage them. In this article innovation architect Doug Collins explores how people can apply the practice of collaborative innovation as a means to realize the promise that agile development offers.