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Innovation Management collaborates closely with its writers to produce content we believe will interest readers in the field of innovation. We are happy when users want to refer to our writers’ work but we ask you to respect fair use principles.
While you may copy small segments or a paragraph or two for quotation purposes, we do not allow you to replicate the article (i.e. parts of the article, see below) for another web site without our written permission. Fair use principles also mean you should provide a link back to the original source on IM. Thank you for respecting our rights and those of our authors.
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White Space Mapping – Seeing the Future Beyond the Core
In the world of hyper-innovation every company needs to address the unknown. Idris Mootee of Idea Couture takes a look at white space mapping, a tool for overcoming your fears.
When people talk about exploring white space in innovation, they are often referring to the need to explore under-served markets or businesses that are outside their core. White space is where unmet and unarticulated needs are uncovered to create innovation opportunities. It is where products and services don’t exist based on the present understanding of values, definition of business or even existing competencies.
Read the full article published March 7, 2011 at www.InnovationManagement.se
Include link to article, in this case: http://innovationmanagement.se/2011/03/07/white-space-mapping-seeing-the-future-beyond-the-core/
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