More people are living in cities than ever before. More people are living closer together and changing weather and climate trends carry more threats to citizens. As cities become more digital, it is becoming easier to understand and predict the trends that are affecting the lives of the population.
Your job description is the first step to recruiting the perfect candidate but if it is so long-winded that potential candidates never get to the end of it, you will end up with dozens of unsuitable resumés to wade through, meaning a waste of your valuable time.
Innovation requires collaboration, but collaboration is stuck in a rut. Data science can help us climb out. It can increase the scale, the intentionality, and the nuance of how we collaborate. With the right data and algorithms, we can set our teams up to do something innovative.
Innovation is one of the main ways in which a business can differentiate itself from the competition. Innovation could take place by improving business processes or by entering new markets after upgrading current product and service offerings. To be innovative, companies need creative employees who have the ability to transform ideas into reality.
When people think of the transportation industry, they are often thinking of auto manufacturers, but it includes a wealth of other companies and products: from shipping and logistics firms, to travel transportation, non-motorized transport (like bicycles) and more.
When IdeaScale put out a call for speakers at this year’s Open Nation (the annual innovation conference hosted by IdeaScale), we were pleased to see an influx of interest from some surprising sectors.
There is no arguing that in today’s marketplace companies must innovate to survive. There is more pressure now than at any other time in history for innovation, especially if companies want to be industry leaders. This is because rapidly changing technology is continually driving changes in markets and shifting trends in customer behavior and expectations.
I have asked Costas Papaikonomou (CP), founding partner of innovation powerhouse Happen, to discuss with me (FP) the theme here below. The purpose is to spark useful conversations about the evolution of the Marketing and Brand job.
Locked with the President of my country, Cyril Ramaphosa, in what was already a ‘do-not-disturb, bromance-in-progress’ kind of moment, he must have developed an on-the-spot inkling that our intimacy stands to grow by leaps and bounds if he were to somehow ask me what I do for a living. And in not so many words, I said what I say to just about anyone – from Long-Rich Sales Reps – to Twitter Bios – right up to C-Suite level, thick-necked folk: “I chase rats for a living.”
Innovation must become your business routine and corporate culture to renew creative energy. Digital innovation has a broader spectrum and the hybrid nature. It comes in the variety of flavors and there are many opportunities in an enterprise to taste it. The companies who get the most from innovation effort have the right ambition, open leadership, and culture quintessential.