What’s in your million dollar briefcase?

I love a good metaphor. So when I stumbled across a brief PDF report called the Million Dollar Briefcase by Karl Warren, I was hooked.

I love a good metaphor. So when I stumbled across a brief PDF report called the Million Dollar Briefcase by Karl Warren, I was hooked.

The Million Dollar Briefcase is a metaphor for the creative potential we all have latent within us. Each of us has multiple opportunities around us that could each be worth a million dollars or more – if only we would recognize them.

In only 9 pages, Warren explains the concept of the million dollar briefcase, and then offers a set of questions that will help you to recognize these opportunities. According to the author, the idea is not to invent something new, but to discern needs that you can creatively fill – that’s where the exceptional value lies.

If you’ve read InnovationTools.com for any length of time, then chances are you will already know about the ideation exercises that Warren recommends. But it bears repeating that we are literally surrounded by opportunities – which aren’t easy to see at first because they come to us not looking like diamonds, but like dull lumps of coal. It’s up to us to uncover their potential via creative thinking and problem solving.

I love the million dollar briefcase metaphor because it speaks to the value of even a single idea. If you saw a briefcase containing a million dollars sitting by the curb of a road, wouldn’t you stop to pick it up? Of course you would! So why aren’t you uncovering the million dollar opportunities that are all around you? 

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