Jeff Mauzy, a principal at Synectics Inc. who has been marketing the ThoughtPath brainstorming program for some time now, has just posted a message on the program’s website that says that ThoughtPath is shutting down for good.
I have been a fan of this idea-generation program for over ten years, back when it was called MindLink Problem Solver (click here to read my 2001 review of it). ThoughtPath featured a unique approach to brainstorming, based on methods developed by Synectics, that took you on creative excursions away from your problem or challenge – into something totally unrelated – and then encouraged you to find ways to link or adapt the ideas you generated to your current challenge. This “sleight of head” technique was a reliable way to generate original ideas, and made ThoughtPath much fun to use.
I spoke with Jeff several times during the past 4-5 years, and I know he wanted to update and extend this elegant brainstorming application, but couldn’t find a way to economically do it. Kudos to Jeff for keeping ThoughtPath available as long as he did.