Steve, the author of the Creative Generalist Weblog, recently posted an enthusiastic review of Frans Johansson’s book, The Medici Effect (click here to read my review of it). Steve has believed for many years that “generalists are the unsung, often unnoticed heroes of ideation and that they are the people that, in a world of fragmentation, segmentation and specialization, will be most in demand in a knowledge economy.” But he has never come across a book that really stood up for generalist innovators, and their huge potential role in the future of business, until now:
“The Medici Effect… beautifully backs up why breakthrough insights come at the intersection of ideas, concepts and cultures. It is the closest thing idea generalists – in all fields, not just business – have to a user’s manual.”
I never thought about this book from the generalist perspectve, but Steve’s comments do make a lot of sense. Generalists do appear to be in the best position to encounter intersectional ideas!