Seth Godin’s Weblog explores the frontiers of change

Seth Godin, marketing expert and best-selling book author, operates a Weblog that contains some thoughtful essays on coping with change. Of of the themes of Godin’s writings of late has been the idea that corporate structures as we know it are all but dead — they’re simply not equipped to manage the discontinuous change that […]

Seth Godin, marketing expert and best-selling book author, operates a Weblog that contains some thoughtful essays on coping with change. Of of the themes of Godin’s writings of late has been the idea that corporate structures as we know it are all but dead — they’re simply not equipped to manage the discontinuous change that is rocking every industry these days. It’s during times like these, Godin points out, that if you’re working for one of these corporate dinosaurs, that you get that tight feeling in your gut — which is trying to tell you that there is NO such thing as security any more. Rather than viewing these feelings of foreboding as negative, Godin encourages his readers to act on their entrepreneurial urges — which probably will result in greater job security in the long run than a dead-end but “secure” job in a big, lethargic company. I highly recommend Godin’s September 5th post, which explores this very subject — and the opportunities for personal innovation/change it represents.

Ad

STAY CONNECTED

 
Ad