I recently received a copy of a new book on open innovation, edited by Paul Sloane, that draws together some of the best advice on this growing area into a single volume. Entitled A Guide to Open Innovation and Crowd Sourcing: Advice from Leading Experts, it provides a wealth of perspectives on open innovation from corporate practitioners (such as Kraft, Unilever, Nokia, LG Electronics and Psion Techlogix), consultancies (such as NineSigma and OVO Innovation), suppliers (Spigit) and academia (University of California at Berkeley and Sorbonne University).
If your company is thinking about venturing into the brave new world of open innovation, this book ought to be on your must-read list. You’ll gain some important insights into where to start, things you need to consider and what to watch out for. In particular, this book touches on some of the most common cultural issues that firms encounter when they start to reach their innovation initiatives beyond their own four walls.