More on customer-driven innovation

Dave Pollard continues to refine his model for customer-driven innovation, based on Clayton Christensen's work and on the ideas contained in the book, Blue Ocean Strategy. In this post, he shows how he has applied this model on a client engagement.

Dave Pollard continues to refine his model for customer-driven innovation, based on Clayton Christensen’s work and on the ideas contained in the book, Blue Ocean Strategy. In this post, he shows how he has applied this model on a client engagement.

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