Thanks to Joyce Wycoff from the Heads Up on Organizational Innovation Weblog for highlighting this fascinating technique for creative exploration — Five by Five – which she credits to Matthew Homann’s the [non]billable hour blog (which focuses on the legal profession).
Each week, Matthew asks five people, who are experts in their fields, to give him five ideas on a particular topic — hence the “five by five” moniker. Joyce sees some real possibilities in this technique for expanding your creative horizons (and I do, too!):
“What a great idea to generate ideas — this could be expanded to innovation by inviting customers, suppliers, experts in other fields and so on.”
In his blog, Matthew also describes what he calls an Innovation Weekend — a simple technique for renewing his creativity. Great stuff!