What is the secret to getting lots of high quality ideas with Idea Management? That is the focus of some original research that Imaginatik Research has just published in its Corporate Innovation Blog. Here are several excerpts:
“The bad news first: it is almost impossible to predict how many good ideas you will get, and what those ideas will be like. There is no way to know, for example, whether the brainstorm session you attend next week will yield no useful ideas at all… or the next Post-It Note.
The good news is that the odds are on the side of the angels. Research has shown that the Idea Management process, supported by appropriate software, yields 2.5 excellent ideas per 100 ideas collected to a 95% degree of confidence. This means that from a given sample of 100 ideas, 2.5 will prove themselves to be truly novel, unique, useful and implementable. Moreover, the event-based approach yields 10x more ideas overall compared to simple ongoing programs, and 30x more high impact ideas than ongoing programs.”
An “event,” in idea management parlance, is a campaign where you give all of your organization’s employees a specific challenge to brainstorm on, and (most importantly) a limited time span in which to submit their ideas (say, for example, 1 week). Imaginatik Research has found that a time-limited “event” tends to deliver a larger number of high-quality ideas than idea solicitation schemes that are ongoing, with no time limit (i.e., like a corporate suggestion box).
Author Boris Pluskowski also outlines five key success factors for idea management, which you can read in informative blog post.