Creator Studio 2002 helps executives brainstorm solutions to common challenges

Creator Studio 2002 is a simple but well-designed software program that helps executives brainstorm ideas to solve common business challenges. Its uncluttered screens and step-by-step creativity exercises make it a perfect tool for first-time users of creativity software.

Creator Studio 2002 is a simple but well-designed software program that helps executives brainstorm ideas to solve common business challenges — such as developing a new product or achieving a particular goal. Its uncluttered screens and step-by-step creativity exercises make it a perfect tool for first-time users of creativity software.

Creator Studio 2002 contains ten different “studios” — or sets of brainstorming exercises:

  • Achievement
  • Blockbuster
  • Blue sky
  • Design
  • Improvement
  • Invention
  • Opportunity
  • Problem
  • Project
  • Task

This focus on common business situations makes Creator Studio truly unique among brainstorming software programs.

Studio metaphor drives ease of use

Creator Studio 2002′s simple, uncluttered interface and wizard-like creativity exercises make this program easy to use right out of the box. Simply select the creative thinking scenario — or “studio” — that you want to utilize, and Creator Studio 2002 walks you through a series of screens that prompt you with questions and brainstorming exercises. Below each question is a form field where you can type in your thoughts and ideas.

For example, one exercise displays random words and asks you to make associations between them and your creative challenge. Another exercise asks you to imagine a situation or fantasy unrelated to your challenge, and to record your impressions about that fantasy experience. Once you’ve done that, it asks you to relate those thoughts and feelings to your present challenge.

Creativity tools and components included within each studio include:

  • The focus – what is the purpose or goal of your brainstorming session?
  • Challenge tool – Seek alternatives to the existing way of doing something
  • Concept tool – Helps you to discover ideas
  • Concept fan tool – Helps you reflect on new approaches to your existing way of doing something
  • Escape tool – Helps you to escape from the traditional methods of doing something
  • Random word tool
  • Stepping stone tool

Evaluating your ideas

At the end of your brainstorming session, Creator Studio 2002 displays a sorting tool, which helps you to classify your ideas according to these categories:

  • Ideas ready for action
  • Ideas that need more work
  • Idea for a new focus
  • Idea is unusable

These categories are functional, but in future versions of the program, it would be helpful to be able to evaluate and sort ideas based on other criteria, such as ease or cost of implementation.

Output options

Creator Studio 2002 also includes an integrated text editor, which you can use to display, edit and print out your list of ideas. However, if you want to move them to another program for further refinement or inclusion in a plan you’re writing, you must copy and paste them. Hopefully, future versions of Creator Studio will give some text export options.

Conclusion

Creator Studio 2002 has many strengths and just two minor weaknesses.

Strengths: The creators of this program recognize that all brainstorming sessions are not alike. They involve different business and personal needs and objectives. Accordingly, the program’s “studios,” each with its own set of tailored brainstorming exercises, are designed to meet a myriad of needs.

While some creativity programs force you to learn new terminology (ex: The “Mind Gym” in Thought Path) or or operating concepts (ex: “gates” and “pins” in The Brain), Creator Studio 2002 presents you with a simple, step-by-step creative process. No brainstorming program gets used every day, so this low learning curve enables you to generate profitable ideas almost immediately.

I found only two minor weaknesses that could easily be improved upon in future versions of this program: the sorting tool could be expanded to support more types of criteria for evaluating ideas, and a text export function should be added. Both of these are minor gripes that don’t significantly mar what is a solid, easy to use creativity program.

Creator Studio 2002 costs $129.95, and can be purchased online from the CompXpress, Inc. web site at: http://www.compxpressinc.com/

Here’s the bottom line: If you’re looking for a creativity software program that will deliver immediate results with a minimum learning curve, you owe it to yourself to check out Creator Studio 2002!

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