Blogs in organizations – Benefits compiled by Dina Mehta

Dina Mehta, in her Conversations with Dina Weblog, has given some deep thought to the applications of blogs in organizations — and, more specifically, the potential benefits they can deliver. Here are some of her insights: “I thought it may be useful to look at this whole area as a new paradigm for better / […]

Dina Mehta, in her Conversations with Dina Weblog, has given some deep thought to the applications of blogs in organizations — and, more specifically, the potential benefits they can deliver. Here are some of her insights:

“I thought it may be useful to look at this whole area as a new paradigm for better / more effective / more cutting edge communication thru better networking – I feel that this (a new paradigm for communication in the networked age) could be a huge reason why / benefit area that a company may consider these enabling tools.”

This post also includes 2 tables, covering 2 common areas of internal communication. Some specifics, as they relate to ideas, innovation and collaboration, include:

  • Current situation: Internal communication and sharing of ideas between and across employee teams and departments tends to be unstructured. If a knowledge management system exists, it tends to be underutilized.
  • Why this function is important today: Organizations contain huge amounts of thought capital, which is being underutilized, due to a variety of factors.
  • How blogs/social communication tools could help: Department, team and project management blogs could streamline team communication more efficiently than e-mail does today. An online “idea box” could serve as a central repository of ideas for everyone in the organization, capturing more of the inherent thought capital contained in the brains of its employees.
  • Benefits to the organization: Greater sharing, learning and harnessing of the organization’s collective intelligence and knowledge. Ideas remain in the organization’s repository, even if an employee leaves the company. And these tools could help an organization move toward a more collaborative culture that fosters greater productivity and innovation.

I’ve taken Dina’s thoughts and built on them here, based on my understanding of the needs of today’s organizations and the blogging, social software and idea management tools that are now available. I think Dina’s on to something here, and I look forward to future posts, as she creates similar tables for other common organizational functions!

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