Joe Zanstra recently turned me on to a new, web-based brainstorming tool that he created to help develop new ideas for advertising creatives (actually, it can be used by just about anyone!). Whimsically called MouseBrains, it takes random word and associative word brainstorming techniques a little further by using predefined sentence structures (each one specifically designed to channel thinking in a particular direction) and also by incorporating details of the user’s advertising problem into the stimuli.
You simply need to provide MouseBrains with four pieces of input:
Then click the “get brainstorming” button, and this e-tool displays a set of creative thinking exercises that incorporate your input. You can easily copy and past a question or scenario into a word processing document, where you can record your ideas and inspirations. If you need more stimuli, you can click a “refresh” button to display a new list of thought-provoking, often wacky stimuli.
This is an intriguing creative thinking tool that you should definitely check out. It’s easy to use, and is designed to provide your brain with an impressive selection of widely divergent stimulation!