As product data and intersecting consumer-market needs evolve alongside society, innovation must follow suit. The idea of Open Innovation has grown from “nice to have” to “need to have,” and continues to be an integral component of new product development—especially in terms of efficiency in research and development. It is simply not enough to be open to innovation—a connected, collaborative, and knowledge-driven approach is absolutely key to success in product development, commercialization, and becoming an industry innovation leader.
This evolved marcus evans event will enable and empower the greater innovation workforce to move from closed to open and from open to connected innovation—ultimately yielding improved products, more robust R&D, and a heightened ability to collaborate for the greater good of innovation. After mastering the organizational culture, innovation ecosystem, collaborative strategy evolution, and the toolbox needed for connected innovation, the delegation will return with a high-level, actionable strategy to champion open, external, and collaborative innovation and strategic partnerships.