The Innovation Expedition

  • The Innovation Toolkit with 37 Inspiring Tools

    The Innovation Toolkit with 37 Inspiring Tools

    November 28, 2013 | By:

    Innovation is highly relevant to every organization. Yet, eighty percent of innovation projects never reach the market. Many have a false start. My new book is written to inspire you with practical tools on HOW to start innovation effectively. The process of innovation is a process that many struggle to master.“What is the right moment?” “How do I discover what customers want?” “How do I get breakthrough ideas?” “How do I get internal support?

  • New Rules for Realizing New Ideas

    New Rules for Realizing New Ideas

    November 21, 2013 | By:

    Once you’ve got the green light from your boss, your innovation board or financer, it’s once again up to you to deliver the concept you’ve promised them.Depending on the nature of your new concept,in the next step you will deliver a prototype, a full business case or interested business or technology partners who will join the product development team.

  • 30 Ways to Present a New Idea

    30 Ways to Present a New Idea

    November 14, 2013 | By:

    Most new ideas don’t lead to new successful products or services. Six out of seven new concepts never reach the market. Lack of support at top management is an important explanation. In my professional practice I made – and saw a lot of mistakes being made in the way innovators present their ideas.

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    Ten Criteria for the Perfect New Product

    November 5, 2013 | By:

    What a brilliant idea! That’s what a lot of people think after a new idea pops into their minds. Or it’s something someone says at the end of a wonderful ideation workshop where a team of colleagues has just brainstormed new concepts. Of course, at that very moment it looks and feels like utter brilliance. Just like adoring parents swooning over their child. But, in this instance is it really justified?


    28 Idea Killers

    November 1, 2013 | By:

    Every one of us knows reasons why creativity and innovation are stopped in our organizations. It happens everyday, everywhere in the world. And every time a good idea is stopped, it’s one too many. That’s why I present in chapter five of my new book ‘The Innovation Expedition’, which you can download at the top of this article, a great list of 28 idea killers.

  • Effective Innovators Start with a Problem

    Effective Innovators Start with a Problem

    October 24, 2013 | By:

    Innovation is difficult because your potential users need to change their behavior. And why should they? That’s the question! You will have to give them a strong reason why! So start solving a relevant problem.

  • What’s Your Innovation Focus?

    What’s Your Innovation Focus?

    October 18, 2013 | By:

    Often there’s suddenly an urgent need for something new. We need to innovate. But what are we looking for? If that’s unclear, how can you come up with new concepts that will make everybody happy?

  • Innovation is No Walk in the Park

    Innovation is No Walk in the Park

    October 10, 2013 | By:

    The life cycle of products decreased by factor 4 the last fifty years. Innovation is essential. But it is difficult, risky and it demands a lot of resources. It’s no walk in the park. Innovation is an expedition.

  • New Book To Start Innovation Effectively

    New Book To Start Innovation Effectively

    October 2, 2013 | By:

    Innovation is hard. In his new book, The Innovation Expedition, Gijs van Wulfen makes innovation very accessible by telling the story in a visual way and by presenting a structured method that is tested and works! This is the first part in a series of nine chapters.