March 21, 2018 | By: Emma Miller
If there’s one mistake that marketers keep repeating, it is treating their customer base as a demographic instead of as a group of individuals. With this in mind, it comes as no surprise that personalizing your message increases your engagement rate while personalizing your brand as a whole tends to give your customer loyalty a boost.
March 20, 2018 | By: Zak Goldberg
As the leader of an innovative company, you spend your time generating new ideas, searching for forward-thinking visionaries, and focussing on growing your venture. However, running any kind of business also requires a certain amount of administrative and logistical tasks, including making sure your company is properly insured and protected.
March 16, 2018 | By: Michael Deane
Having the right people on your start-up’s team – especially in its early days – can mean the difference between unparalleled success and embarrassing failure.
March 15, 2018 | By: Anthony Ferrier
In the past 12 months, there has been a concerted push to foster a more experimental and autonomous workforce within mature, corporate organizations. This is impacting how innovation professionals operate, drive value, and ultimately succeed in their own careers.
March 14, 2018 | By: Ryan Ayers
Innovation can’t happen without education and inspiration. Stagnation is the absence of creativity, and far too many teams aren’t using education as a way to keep the fresh and creative ideas flowing.
March 12, 2018 | By: Rob Hoehn
When the Commission for Environmental Cooperation launched a challenge to the youth of North America, they received hundreds of unique, green business proposals. The young entrepreneurs competed for seed funding and came up with some truly disruptive ideas.
March 10, 2018 | By: Kevin Faber
Many companies around America struggle with communication between the management, the employees, and every level for that matter. Unfortunately, bad communication can lead to lower production and even conflict within the company, squandering sales and hurting reputation.
February 27, 2018 | By: Ryan Ayers
In theory, most of us like the idea (or at least see the necessity) of regulations. Just look at a recent survey from Pew, that shows 74% of Americans think “the country should do whatever it takes to protect the environment.”
February 26, 2018 | By: Rob Hoehn
When the United Way told the story of their crowdsourcing program, Edwin Goutier, Innovation Lead at Unitd Way, said that one of the things that he hears a lot is that people don’t think of the United Way (or nonprofits in general) as innovative.
February 7, 2018 | By: Samantha Thorenson
Why do most small businesses fail within their first year? The answers you’ll get will vary depending on who you ask. I think it comes down to one thing – habits. Successful entrepreneurs engage in the right behaviors on a consistent basis, while struggling entrepreneurs practice limiting behaviors on a consistent basis. Here are 7 things to incorporate into your routine to make you a better entrepreneur.
February 1, 2018 | By: Paul Sloane
Sir Tim Berners-Lee is known as the inventor of the World Wide Web. He created its three fundamental components: the formatting language HTML, the address system URL, and the HTTP system for linking sites. He was born in 1955 and grew up in London. As a schoolboy he was an avid trainspotter. He learnt about electronics from tinkering with a model railway. He gained a first-class honours degree in physics at Oxford University and became a software engineer.
January 30, 2018 | By: Suzan Briganti
Let’s face it, creativity separates humans from the rest of the animals. Our species has opposable thumbs and with that, it seems, the inborn drive and ability to alter our environment. No wonder the topic of innovation ability provokes such primal emotions. Yet — like speed, intelligence or artistic talent — innovation talent is NOT distributed evenly across humanity. Given this truth, what is the best approach to driving more innovation in your workforce?
January 22, 2018 | By: Rob Hoehn
In November, the United States Coast Guard presented at Open Nation on their Coast Guard ideas program. They talked about how lessons learned from previous extreme weather occurrences (Sandy, etc.) still hadn’t become institutional knowledge by the 2017 hurricane season when they were so desperately needed. The reason that this hadn’t happened was that all of the methods for collecting new ideas were slow and opaque.
January 16, 2018 | By: Zak Goldberg
Every business deals with sensitive information and documents – from personal data relating to clients to important company plans. It is therefore of upmost importance that all such secure documents are handled and managed in the safest ways possible to avoid any leaks or losses. There are many ways to ensure that your secure documents remain that way, whether you are dealing with electronic or hard copies.
January 11, 2018 | By: Emma Miller
In today’s era of hyperconnectivity, technology is the backbone of every successful business, irrespective of its size. For your startup, the choice of right hardware and software pieces means not only managing your team properly, but also boosting their productivity, getting the most of every project, and saving a lot of time and money.