September 14, 2018 | By: Dr. Evans Baiya
There is no arguing that in today’s marketplace companies must innovate to survive. There is more pressure now than at any other time in history for innovation, especially if companies want to be industry leaders. This is because rapidly changing technology is continually driving changes in markets and shifting trends in customer behavior and expectations.
September 13, 2018 | By: Frank Pagano
I have asked Costas Papaikonomou (CP), founding partner of innovation powerhouse Happen, to discuss with me (FP) the theme here below. The purpose is to spark useful conversations about the evolution of the Marketing and Brand job.
September 12, 2018 | By: Simphiwe Makapela
Locked with the President of my country, Cyril Ramaphosa, in what was already a ‘do-not-disturb, bromance-in-progress’ kind of moment, he must have developed an on-the-spot inkling that our intimacy stands to grow by leaps and bounds if he were to somehow ask me what I do for a living. And in not so many words, I said what I say to just about anyone – from Long-Rich Sales Reps – to Twitter Bios – right up to C-Suite level, thick-necked folk: “I chase rats for a living.”
September 11, 2018 | By: Pearl Zhu
Innovation must become your business routine and corporate culture to renew creative energy. Digital innovation has a broader spectrum and the hybrid nature. It comes in the variety of flavors and there are many opportunities in an enterprise to taste it. The companies who get the most from innovation effort have the right ambition, open leadership, and culture quintessential.
September 6, 2018 | By: Bhupinder Kour
Artificial Intelligence, like other digital transformations, have been commemorated in the field of customer experience for many years. However, it’s now the rage and this technology has been touching the sky. Today, the AI technology with its potential to mimic the human interactions have been so widely embraced by both the customers and brands that there’s no denying the fact that the AI in customer experience marriage will definitely work.
September 5, 2018 | By: Noah Rue
Often managers make two distinct and completely opposite sets of mistakes when they’re tasked with managing highly creative employees. By means of their leadership approach, they either don’t acknowledge the uniqueness of their creative employees or they take the recognition too far and essentially create inappropriate expectations and division within their workplace.
September 3, 2018 | By: Nathan Sykes
In the business world of the modern day, your company either stays ahead of the curve or falls behind. Advertising is one of the best ways to get consumers engaged with a company, but advertisements often annoy the public.
August 31, 2018 | By: Emma Miller
Social media marketing has become increasingly popular over the past few years. No wonder this is so when approximately 2.5 billion people use social networks on a daily basis. Facebook is still the most popular social media platform, despite its recent Cambridge Analytica Scandal, with more than 1.45 billion unique daily visitors.
August 30, 2018 | By: Devin Morrissey
Addiction. In film and on television, it’s portrayed as an affliction for the streets — back alleys and dark parking lots are the places where addiction grows, not respectable downtown mansions or in high profile offices.
August 29, 2018 | By: Gary Davis
This article provides a conceptual rationale for environmental sustainability derived from Taoist and Buddhist philosophies. Our goal as a society should be to jointly enhance the quality of human lifestyles and the natural environment, not just one or the other. Innovations in this area can have a nonlinear or exponential impact.
August 27, 2018 | By: Karina Jensen
Everyone is mesmerized by the mystery and magic of innovation and new technologies through AI, Blockchain, IoT, AR/VR, Digital Ecosystems and more. Conversations center around the latest products and services as well as the future impact of a digital life. Yet there is one question that is surprisingly overlooked in many circles – how will leaders and teams innovate and collaborate in a changing business world?
August 27, 2018 | By: Naseem Javed
August 24, 2018 | By: Olga Ezzheva
The backbone of any company, an HR department can be a catalyst for a brand’s growth and success. A tech-supported, effective HR unit will help you improve employee experience, which translates into better engagement and higher performance.
August 23, 2018 | By: Kevin Faber
Diabetes is becoming a growing problem with millions of people struggling to keep their blood glucose levels managed. In addition to altering diet and lifestyle, many patients must also rely on medication.
August 22, 2018 | By: Anita Fuzi, Lidia Gryszkiewicz, Dariusz Sikora
Innovation is the Holy Grail of business success that can supercharge any kind of organisations from corporates to start-ups and shift them towards growth. Nevertheless, many organisations on the creative edge are struggling how to make innovation happen due to the rise of new work processes, changing demographics and new technologies.