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Call to Co-Create the Pan-European Social Media Strategy

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The mission of this project is to support the EU Commission and the EU in general to help small & medium businesses, innovative entrepreneurs and the public sector to understand, adopt and leverage Social Media with the intention to more successfully grow their respective businesses, create additional jobs and better integrate government and population.

IdeasMatter.com

Ideas Matter, a Worldwide Consortium Demonstrates the Benefits of IP

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On World IP day, April 26th, Ideas Matter, a newly-formed group of enterprises, SMEs and trade associations, was launched. The entity is dedicated to demonstrate the benefits of intellectual property (IP) for work and daily lives. Ideas Matter was formed by organisations across a wide range of sectors including: DSM, International Chamber of Commerce, International Trademark Association, Lundbeck, Microsoft , NBC-Universal, NL Octrooicentrum, Philips, SAP and Technicolor amongst others.

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European Technology Platform for Sustainable Chemistry Unveils Open Innovation Plan

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Europe boasts a world-leading chemical and biotechnology sector which will make a substantial impact on future growth and job creation. The European Technology Platform for Sustainable Chemistry (SusChem), a forum that unites industry and academia, announced plans to evolve into a Europe-wide network that captures the full benefit of Europe’s strengths in research and a well-connected network for innovation in the chemical and biotechnology value chain.

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Open Chemical Innovation Centre “Green Chemistry Campus”: Accelerating Biobased Business

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September 2011, the Green Chemistry Campus has started on a small scale. The vision of the Campus is to become the open chemical innovation centre when it comes to biobased innovations. In a biobased economy, ‘green’ materials take over the role of fossil fuels like oil. The Green Chemistry Campus wants to be the driving force for this development: an environment where larger and smaller companies, knowledge institutes and the authorities work together in an open innovation structure, to develop new products and technologies, focusing on biobased materials, -chemicals and -coatings. A dynamo, so that the companies involved can accelerate making a profit from their biobased business and speed up the transition to a biobased economy.

unilever-open-innovation-model

Unilever’s Open Innovation Model Fundamental to Achieve Sustainable Growth

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Global FMCG player Unilever has launched a new online platform which offers experts the opportunity to help the company find some of the technical solutions it needs to achieve its ambition of doubling the size of its business while reducing its environmental impact. Unilever has a long track-record of collaborating with partners to develop products, but it’s the first time that its research projects have been shared so publicly in an open forum.

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Open Innovation in the Chemical Industry: DuPont & the Polymer Science Park Show Why

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It’s going to take a world of collaboration, openess and partnerships between companies, governments, and non-governmental organizations to be able to solve mega-issues such as fossil fuels dependency and feeding the planet, according to Jim Weigand, president of sustainable solutions at DuPont. Secondly, on March the fifth, the Polymer Science Park (PSP) in Zwolle, the Netherlands opened. It’s an open innovation centre founded by DSM, Wavin, universities and government to become the knowledge and innovation entity within the polymer and coating sector.

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Intel Invests To Spur Connected Car Innovation

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Intel announced several automotive investments and initiatives to spur innovation and product development that will enable new and innovative connected car experiences. The investments include the new Automotive Innovation and Product Development Center located in Karlsruhe (Germany), expansion of Intel Labs Interaction and Experience Research (IXR) in automotive, an academic outreach program, and the establishment of the $100 million Intel Capital Connected Car Investment Fund.

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5 Co-creation Examples: E.ON, Coca-Cola, MTV, Tata Group & Heineken

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Co-creation initiatives are deployed more and more frequently. This week an aggregation of five co-creation examples to get inspired and research the opportunities that a more human and collaborative economy offers. Provide a platform where customers can co-create value.

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Social Media Hardly Utilized For Insights: Competitive Advantages Diminish

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The figures are clear, Emailvision’s survey shows that just 6,2% of the marketers are using social media to gain insights into customer preferences. According to a study by the Chartered Institute of Marketing only 20% of marketers use Facebook for market research. This means not fully utilizing the opportunities of social media and their data. Social media can provide an unparalled scale of real-time data, help identify unmediated consumer opinion and competitor perceptions or offer the ability to connect with those ‘creative consumers’ to co-create the solution with and strategically embed the outside-in perspective in the organization.

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DSM’s Innovative Power: Adapting To The Future Through Co-innovation

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DSM has recently been in the news twice. One occassion due the launch of an open innovation contest that challenges designers and creative thinkers to develop high-quality sports equipment using the company’s own Arnitel® Eco material. The other occassion because the American ethanol producer POET and DSM announced a joint venture to demonstrate commercial cellulosic bio-ethanol production and license the technology by 2013. On top of this news, Deloitte and VNCI published a report on the state of the chemical industry in the Netherlands where DSM is headquartered.

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Enterprise Social Media Usage Pays Off In Innovation And Knowledge Sharing

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This concludes the survey by the Association for Information and Image Management (AIIM), the global community of information professionals, authored by Andrew McAfee, a principal research scientist at the MIT Sloan Center for Digital Business and the AIIM Task Force on Social Business and Innovation.

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Social Technologies Spur User Participation And Speed Up Product Innovation

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Recently McKinsey published two articles on open innovation. One of them focuses on the business risks, the other on the usage of social technologies for open innovation. With regard to the latter, McKinsey found that “nearly two-thirds of the companies around the world that adopt a social-technology platform aim to collaborate beyond their own walls to share ideas and information with customers and suppliers.”

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University of Cambridge Joins Eli Lilly’s “Open Innovation Drug Discovery Platform”

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The University of Cambridge has partnered up with global pharmaceutical company Eli Lilly and Company in an active collaboration programme helping to find and develop potential new medicines, particularly in the areas of greatest need. Gianluigi Cuccureddu comments on the challenges and possibilities of the initiative.

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Service Innovation Needed to Reduce the $17 Billion Product Returns

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A new research by Accenture finds that customers returning electronic devices will cost U.S. electronics retailers and manufacturers about $17 billion this year, an increase of about 21% from 2007. These costs include receiving, assessing, repairing, reboxing, restocking and reselling returned products.

open-data-strategy

Open Data Strategy by the EC: “The best way to get value from data is to give it away”

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The European Commission (EC) has launched a new open data strategy that will see a vast number of datasets owned by public authorities released to the public. The EC anticipates that the data will see businesses make money from new smart phone apps that may include maps, real-time traffic information or price comparison tools for example. The strategy is expected to boost to the EU’s economy by €40 billion each year.