April 9, 2015 | By: Amelia Johannsen
In today’s crowded marketplace a new product is only as good as its packaging and marketing campaigns. How can you make it stand out from the competition? How can you update the design of your product without alienating your customer? The new book “Creative Anarchy: How to Break the Rules of graphic Design for Creative Success” provides ideation techniques and creative tools to push boundaries and expectations while preserving the function and message of the design.
September 19, 2014 | By: Anthony Ferrier
I spoke with Claudio Fernandez-Araoz, author of the new book “It’s Not the How or the What but the Who: Succeed by Surrounding Yourself with the Best” about the linkages between HR and innovation perspectives to drive business value. It is a great read and is in-line with some of my thinking about the role of HR in driving innovation success in large corporate organizations, so I wanted to have a chat and gather his thoughts.
February 17, 2014 | By: Traducción por Jesus Mascareño
This book analyzes innovation within the setting of Latin America,which is one of the most dynamic business regions in the world. The objective throughout the book is to narrow down different innovation definitions, explore the need for training innovation professionals, elaborate strategies and enunciate best practices for ensuring its delivery, and review innovation and knowledge transfer projects.
October 8, 2013 | By: David Burkus
Is your company too bogged down in meetings, emails, policies, and procedures, leaving little time for big-picture thinking and innovation? Then you need to read Lisa Bodell’s book, Kill the Company: End the Status Quo, Start an Innovation Revolution.
December 9, 2012 | By: Chuck Frey
For many innovative people, the problem is not coming up with enough ideas, but getting attention for those ideas we decide to implement. To solve this problem, we need to invest more time developing persuasive stories that make an emotional connection with the people we’re trying to influence. That’s the message of Bernadette Jiwa’s terrific book Make Your Idea Matter: Stand Out With a Better Story.
December 5, 2012 | By: Chuck Frey
Steal Like an Artist: 10 Things Nobody Told You About Being Creative by Austin Kleon is a wonderful little book that is designed for anyone who is ever has had a desire to create something amazing, but doesn’t know where to start.
December 5, 2012 | By: Chuck Frey
Are you a cubicle slave who longs to be their own boss, to take their Really Big Idea and run with it, unencumbered by the shackles of the corporate world? Then you need to pick up Hugh MacLeod’s new book, Evil Plans: Having Fun on the Road to World Domination.
June 28, 2012 | By: Jeffrey Phillips
Though not a new concept, “reverse innovation” is hardly straight-forward in practice. Govindarajan and Trimble’s showcasing of successful projects, Fortune 500-type best practice and essential theory in the field endeavors to lay down a modus operandi, yet one which lacks a lasting echo. In this review Jeffrey Phillips argues that despite its good intentions, the book seems to cater only to multinationals, ignoring the needs of small/mid-sized players whose drive is high, yet resources low. Reverse innovation requires a different mind-set, workflow and altogether pace for socially and economically consistent results to emerge.
May 3, 2012 | By: René van der Hulst
James Gardner’s new book takes a look at innovation from another perspective – it’s not always about new ideas but how new ideas are made useful. In this book review René van der Hulst walks us through the three mechanisms Gardner has identified that accelerate acceptance of new products or services and increase competitive boundaries.
January 5, 2012 | By: Bill Fischer
Higher education is heading for disruption. In the new book The Innovative University: Changing the DNA of Higher Education From the Inside Out, Clayton Christensen and Henry Eyring explore why this is inevitable and what traditional universities and colleges can do about it. Professor Bill Fischer, himself an avid believer in disruption, reviews this book covering an extremely timely subject.
December 14, 2011 | By: Jeneanne Rae
In his new book Relentless Innovation, prolific innovation author Jeffrey Phillips looks at innovation from an enterprise-level perspective, encouraging companies to adopt an innovation capability that can be scaled and repeated throughout the firm, rather than attempt the one-off innovation initiatives that are common to big businesses today.
November 15, 2011 | By: René van der Hulst
Many companies tout innovation in their marketing. Being perceived as innovative is important. But the message and reality can only diverge temporarily. A new book by Langdon Morris is providing a simple but very effective framework to guide CEOs as they address what many perceive as the dilemma of innovation.
September 29, 2011 | By: Paul Hobcraft
In a completely revised and updated fourth edition, Robert Cooper reminds us that his Stage-Gate process has become the most widely used method for managing new products in industry today. Stage-Gate is an ideas-to-launch process that encompasses a solid body of knowledge and best practice gleaned from studies of thousands of new product developments.
September 8, 2011 | By: Jeffrey Phillips
What are the characteristics or skills of a strong innovator? In The Innovator’s DNA, authors Dyer, Gregersen and Christensen set out five skills or attributes they claim are consistently demonstrated by successful innovators. The identification of these attributes is helpful but the book fails to fully address how firms should take advantage of the new insights, especially at an enterprise level.
April 22, 2011 | By: Haydn Shaughnessy
Even companies that do not invest in design thinking do invest in designing their brand. In a new book, Brand Driven Innovation, Erik Roscam Abbing looks at how brand should be redesigned and how that helps the innovation process.