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	<title>Innovation Management &#187; Jeffrey Phillips</title>
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		<title>Pulp Innovation Chapter LXXXIII: Big Impact</title>
		<link>http://www.innovationmanagement.se/2012/10/26/pulp-innovation-chapter-lxxxiii-big-impact/</link>
		<comments>http://www.innovationmanagement.se/2012/10/26/pulp-innovation-chapter-lxxxiii-big-impact/#comments</comments>
		<pubDate>Fri, 26 Oct 2012 11:27:02 +0000</pubDate>
		<dc:creator>Jeffrey Phillips</dc:creator>
				<category><![CDATA[Jeffrey Phillips]]></category>

		<guid isPermaLink="false">http://www.innovationmanagement.se/?p=21043</guid>
		<description><![CDATA[The results from the ethnography along with the scenario planning made a big impact on the Accipiter executives. A number of people entered the meeting as skeptics and left, if not as believers, with a different perspective. What does this triumph mean for Marlow and his innovation team? Find out in the conclusion of Pulp Innovation. ]]></description>
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		<title>Pulp Innovation Chapter LXXXII: Shock and Awe</title>
		<link>http://www.innovationmanagement.se/2012/10/19/pulp-innovation-chapter-lxxxii-shock-and-awe/</link>
		<comments>http://www.innovationmanagement.se/2012/10/19/pulp-innovation-chapter-lxxxii-shock-and-awe/#comments</comments>
		<pubDate>Fri, 19 Oct 2012 12:32:29 +0000</pubDate>
		<dc:creator>Jeffrey Phillips</dc:creator>
				<category><![CDATA[Jeffrey Phillips]]></category>
		<category><![CDATA[ethnography]]></category>

		<guid isPermaLink="false">http://www.innovationmanagement.se/?p=20883</guid>
		<description><![CDATA[Marlow was well aware there was skepticism about the use of ethnography and observation as a way to suss out new product needs.  He's intent to demonstrate just how valuable his team's work has been.  He sets out to shock the Accipiter Executives with their approach and awe them with the results. ]]></description>
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		<title>Pulp Innovation Chapter LXXXI: Simple Innovation with a Big Impact</title>
		<link>http://www.innovationmanagement.se/2012/10/12/pulp-innovation-chapter-lxxxi-simple-innovation-with-a-big-impact/</link>
		<comments>http://www.innovationmanagement.se/2012/10/12/pulp-innovation-chapter-lxxxi-simple-innovation-with-a-big-impact/#comments</comments>
		<pubDate>Fri, 12 Oct 2012 11:34:56 +0000</pubDate>
		<dc:creator>Jeffrey Phillips</dc:creator>
				<category><![CDATA[Jeffrey Phillips]]></category>

		<guid isPermaLink="false">http://www.innovationmanagement.se/?p=20716</guid>
		<description><![CDATA[After watching the video footage of interviews with maintenance engineers, designers and installers, Marlow has identified at least three areas of potential need for further investigation. He suspects there are tools and procedures that can be created to simplify the work, or a simple redesign that could make all the difference.]]></description>
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		<title>Pulp Innovation Chapter LXXX: Ethnography Insights</title>
		<link>http://www.innovationmanagement.se/2012/10/05/pulp-innovation-chapter-lxxx-ethnography-insights/</link>
		<comments>http://www.innovationmanagement.se/2012/10/05/pulp-innovation-chapter-lxxx-ethnography-insights/#comments</comments>
		<pubDate>Fri, 05 Oct 2012 10:04:13 +0000</pubDate>
		<dc:creator>Jeffrey Phillips</dc:creator>
				<category><![CDATA[Jeffrey Phillips]]></category>
		<category><![CDATA[ethnography]]></category>
		<category><![CDATA[field observation]]></category>

		<guid isPermaLink="false">http://www.innovationmanagement.se/?p=20401</guid>
		<description><![CDATA[The Accipiter innovation team conducts their first field observation and everyone is impressed with the insights gained in just a few hours. The enthusiasm builds and many are ready to start idea generation after one visit, but Marlow asks them to document everything and keep an open mind and no pre-conceived notions for the next visits.]]></description>
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		<title>Pulp Innovation Chapter LXXIX: The Dreaded Progress Report</title>
		<link>http://www.innovationmanagement.se/2012/09/28/pulp-innovation-chapter-lxxix-the-dreaded-progress-report/</link>
		<comments>http://www.innovationmanagement.se/2012/09/28/pulp-innovation-chapter-lxxix-the-dreaded-progress-report/#comments</comments>
		<pubDate>Fri, 28 Sep 2012 12:27:14 +0000</pubDate>
		<dc:creator>Jeffrey Phillips</dc:creator>
				<category><![CDATA[Jeffrey Phillips]]></category>

		<guid isPermaLink="false">http://www.innovationmanagement.se/?p=20223</guid>
		<description><![CDATA[Just as the Accipiter innovation team starts catching their stride, an executive requests a report on their results. Having to spend time creating reports which remind executives that it will take several months to get the project off the ground takes time and focus away from the real work, and sparks questions in even the most committed team members mind. How will Marlow proceed?]]></description>
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		<title>Pulp Innovation Chapter LXXVIII: Ethnographic Field Trip</title>
		<link>http://www.innovationmanagement.se/2012/09/21/pulp-innovation-chapter-lxxviii-ethnographic-field-trip/</link>
		<comments>http://www.innovationmanagement.se/2012/09/21/pulp-innovation-chapter-lxxviii-ethnographic-field-trip/#comments</comments>
		<pubDate>Fri, 21 Sep 2012 13:07:13 +0000</pubDate>
		<dc:creator>Jeffrey Phillips</dc:creator>
				<category><![CDATA[Jeffrey Phillips]]></category>
		<category><![CDATA[ethnography]]></category>

		<guid isPermaLink="false">http://www.innovationmanagement.se/?p=20076</guid>
		<description><![CDATA[Marlow prepares his team to head out into the field to observe the behavior of people using Accipiter's products as part of a larger product or service. When he receives resistance from a team member who believes in the statistical significance of surveys, he asks everyone to go into this with an open mind and the right attitude. He hopes to identify unmet or unspoken needs and identify behaviors that can lead to new opportunities.]]></description>
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		<title>Pulp Innovation Chapter LXXVII: The Culture Shift</title>
		<link>http://www.innovationmanagement.se/2012/09/14/pulp-innovation-chapter-lxxvii-the-culture-shift/</link>
		<comments>http://www.innovationmanagement.se/2012/09/14/pulp-innovation-chapter-lxxvii-the-culture-shift/#comments</comments>
		<pubDate>Fri, 14 Sep 2012 12:14:30 +0000</pubDate>
		<dc:creator>Jeffrey Phillips</dc:creator>
				<category><![CDATA[Jeffrey Phillips]]></category>
		<category><![CDATA[HR]]></category>
		<category><![CDATA[organization & culture]]></category>

		<guid isPermaLink="false">http://www.innovationmanagement.se/?p=19920</guid>
		<description><![CDATA[With the first innovation effort under way, Marlow sets out to gradually shift the corporate culture of Accipiter to encourage more innovation. His mission begins with finding a champion in the HR department.]]></description>
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		<title>Pulp Innovation Chapter LXXVI: a CFO Full of Surprises</title>
		<link>http://www.innovationmanagement.se/2012/09/07/pulp-innovation-chapter-lxxvi-a-cfo-full-of-surprises/</link>
		<comments>http://www.innovationmanagement.se/2012/09/07/pulp-innovation-chapter-lxxvi-a-cfo-full-of-surprises/#comments</comments>
		<pubDate>Fri, 07 Sep 2012 06:00:27 +0000</pubDate>
		<dc:creator>Jeffrey Phillips</dc:creator>
				<category><![CDATA[Jeffrey Phillips]]></category>

		<guid isPermaLink="false">http://www.innovationmanagement.se/?p=19539</guid>
		<description><![CDATA[Marlow approaches the CFO with a request for innovation funds expecting him to hem and haw, and say they need more evidence and a better projection of the results of the work. Instead, he is pleasantly surprised...]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Pulp Innovation Chapter LXXV: Who is the Customer?</title>
		<link>http://www.innovationmanagement.se/2012/08/31/pulp-innovation-chapter-lxxv-who-is-the-customer/</link>
		<comments>http://www.innovationmanagement.se/2012/08/31/pulp-innovation-chapter-lxxv-who-is-the-customer/#comments</comments>
		<pubDate>Fri, 31 Aug 2012 06:00:38 +0000</pubDate>
		<dc:creator>Jeffrey Phillips</dc:creator>
				<category><![CDATA[Jeffrey Phillips]]></category>

		<guid isPermaLink="false">http://www.innovationmanagement.se/?p=19534</guid>
		<description><![CDATA[While forming a plan of action for a business to business firm, Marlowe faces the dilemma of figuring out who is the nominal customer. Do they take for granted that their intermediate customers know their markets, and respond to their needs, or do they reach out and understand the end consumers’ needs? ]]></description>
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		<title>Pulp Innovation Chapter LXXIV: Gaining More Customer Insight</title>
		<link>http://www.innovationmanagement.se/2012/08/24/pulp-innovation-chapter-lxxiv-gaining-more-customer-insight/</link>
		<comments>http://www.innovationmanagement.se/2012/08/24/pulp-innovation-chapter-lxxiv-gaining-more-customer-insight/#comments</comments>
		<pubDate>Fri, 24 Aug 2012 06:00:58 +0000</pubDate>
		<dc:creator>Jeffrey Phillips</dc:creator>
				<category><![CDATA[Jeffrey Phillips]]></category>

		<guid isPermaLink="false">http://www.innovationmanagement.se/?p=19529</guid>
		<description><![CDATA[Marlowe and his team-mates sit down with an endless stack of customer satisfaction surveys and market research, however none of the documents paint the full picture they're looking for. The reports explain a lot about what existing customers think about existing products, but they don’t shed much light on their unmet needs. So the team starts to draft a proposal for ethnographic or qualitative research that will help uncover beneficial insights.]]></description>
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