Front End of Innovation

  • Shut Up In a Brainstorm for Better Results

    Shut Up In a Brainstorm for Better Results

    September 4, 2013 | By:

    The effectiveness of brainstorms is challenged. A lot of them are done in the wrong way. In this post, Gijs van Wulfen suggests you should shut up in a brainstorm for better results.

  • How to Find Customer Frictions

    How to Find Customer Frictions

    August 21, 2013 | By:

    An innovation is a simple new solution for a relevant problem. That’s why at the start of innovation you should look out for relevant problems instead of ideas. But how do you find them?

  • 18 Top International Trend Sites

    18 Top International Trend Sites

    August 7, 2013 | By:

    As innovator you need to look ahead and prepare your organization for the future. Not an easy job, knowing the world is changing at an increasing pace. What’s going to happen? How will my market change? What new technology is out there? How are target groups changing? And what impact will it have on us?

  • Thinking Like a Designer

    Thinking Like a Designer

    July 25, 2013 | By:

    Thinking like a designer can transform the way you approach the world when imagining and creating new solutions for the future. It’s about being aware of the world around you, believing that you play a role in shaping that world, and taking action toward a more desirable future. In my new book ‘The Innovation Expedition’ I describe the five characteristics necessary to think like a designer.

  • The Perfect Innovation Team

    The Perfect Innovation Team

    July 10, 2013 | By:

    In my new book ‘The Innovation Expedition’ I love to refer in discussions on innovation teams to The Mayo Clinic’s Center for Innovation. The Mayo Clinic is a best-practice organization, which was researched in APQC’s Innovation: Putting Ideas into Action 2009 study. It favors a specific combination of personalities when it builds innovation teams.

  • You Can’t Innovate Alone

    You Can’t Innovate Alone

    June 27, 2013 | By:

    You can invent on your own, but in an organization you can never innovate alone! You need an awful lot of colleagues and bosses to share your vision before a big change can truly take place.

  • How To Innovate The Expedition Way

    How To Innovate The Expedition Way

    June 10, 2013 | By:

    Innovation is essential. But it is difficult and risky. Inspired by great explorers like Columbus, Magellan, Amundsen, Hillary and Armstrong a method for ideating new concepts was developed, designed as an expedition.

  • 6 Ways To Commit Innovation Suicide

    6 Ways To Commit Innovation Suicide

    May 23, 2013 | By:

    When starting innovation, a lot of the same mistakes are made over and over again. Here is how you can recognize and avoid them.

  • How to Pick the Right Idea

    How to Pick the Right Idea?

    April 18, 2013 | By:

    Often times coming up with new ideas is not the hard part. In this example, a team came up with 752 new business ideas in a single workshop. But how can you pick the ‘right’ ideas? Gijs van Wulfen shares five lessons that he has learned in his innovation practice.

  • How to Get 752 New Business Ideas

    How to get 752 New Business Ideas?

    March 28, 2013 | By:

    Last week an innovation team of G+J Publishers in Amsterdam generated 752 new business ideas in 4 hours. How did they do it? Five reasons caused the explosion of ideas during their ideation workshop.

  • How To Get Anti-Innovators Up and Running?

    How To Get Anti-Innovators Up and Running?

    March 14, 2013 | By:

    In every organization you have anti-innovators. They are stuck in their habits; are ignorant the world is changing fast and think that they have nothing to fear. Actually, they are quite human. We all love our habits. Gijs van Wulfen explains how to get them motivated.

  • Why Managers Fear Innovation

    Why Managers Fear Innovation

    February 14, 2013 | By:

    Innovation is a paradox for management. On the one hand you are well aware that you have to take new roads before you reach the end of the present dead end street. On the other hand it is risky. It takes a lot of time. And it takes a lot of resources. Research shows that only one out of seven innovation projects is successful. So saying yes to innovation is a step into the unknown. It creates fear of failure, which causes fear to innovate. It’s like sailing to the South Pole like Shackleton, where the surrounding ice can stop you any moment.

  • Image from the National Library of Norway

    Innovators Prepare like Roald Amundsen

    January 24, 2013 | By:

    The race for the South Pole was a big event at the beginning of the twentieth century. Roald Amundsen was described as practical, pragmatic and ruthlessly ambitious. As a child Amundsen dreamed of being a polar explorer. In this article Gijs van Wulfen looks at his story as a source of inspiration for innovators.

  • Image by Masakazu Matsumoto

    2013: Think Different

    January 2, 2013 | By:

    2013 will be the fifth year of economic crises in a row in western economies. It creates problems to be profitable on the short term. Downsizing and cost cutting are essential. But in the long run you cannot survive on doing the same things in a cheaper way. 2013 will therefore be a perfect year for a disruptive shift in mindset in your company.

  • Illustration by Benoit Crouzet

    How to be an Effective Innovator?

    December 13, 2012 | By:

    Being an effective innovator is not an easy task. The good news is that you can learn from others’ experiences. Gijs van Wulfen walks us through some of the important lessons he learned as a marketer, strategy consultant and innovation facilitator.

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