Yannig Roth

Yannig Roth graduated in marketing and is now pursuing a doctoral degree at the University Paris 1 Panthéon-Sorbonne (France). His main research interests are online communities, co-creation, and creative crowdsourcing. Yannig is also Research Fellow at eYeka, one of the leading platforms in online co-creation, where he leads and coordinates academic research. Yannig also blogs at yannigroth.wordpress.com

All articles by Yannig Roth:

  • Image by Jeremy Bailey

    Is Creativity the New Business Edge?

    Mar 04, 2013 | In: Enabling Factors

    The business world is very rational. Operational excellence, financial mastery and technology savviness have become pre-requisite not to stand out as a winner but to be allowed to compete. While a hard-nosed business mind is essential to cope with the increased pressure of globalized competition, it is creativity, in the form of innovation and the ability to implement it rapidly that is fast becoming the most treasured competitive asset. Companies need to innovate in a fast yet relevant manner in order to remain competitive today and develop the game changers that will allow them to remain competitive in the future.

  • How do Specialized Intermediaries Facilitate Creative Crowdsourcing?

    How do Specialized Intermediaries Facilitate Creative Crowdsourcing?

    Aug 13, 2012 | In: Enabling Factors

    One of the most obvious benefits of crowdsourcing is its ability to stimulate creativity and accelerate innovation on a global scale. Leading companies such as Dell, Starbucks or Frito-Lay have pioneered this trend by building platforms (respectively IdeaStorm, MyStarbucksIdea and Doritos Crash The SuperBowl) that connect them to a crowd of passionate individuals. These success-stories paint a very positive picture of crowdsourcing, but the reality is that connecting with the crowd is not as easy as it seems. In this post, we will present the advantages and drawbacks of using crowdsourcing to source creative ideas, and explain how specialized intermediaries can help companies by providing crowds, platforms and experience.

Ad

FOLLOW US

Stay Connected. Become more innovative.
Ad

RESOURCE DIRECTORY

IM services, training, tools & more.
Need an account? Sign up >
Ad