Susanna Bill

Susanna is the former Head of Innovation at Sony Ericsson Mobile Communications. In 2009 she founded Sustenance AB and since then shares her time between advising corporate leaders in how to make innovation happen by strengthening the innovation capabilities of their organizations, and pursuing a PhD at the department of Design Sciences at Lund University, focusing on the social processes that are beneficial for the innovation capabilities of self organizing teams. Susanna is a sought after speaker and panelist and the moderator of Innovation in Mind conference.

All articles by Susanna Bill:

  • What's the Point – on the Issue of Feedback

    What’s the Point – on the Issue of Feedback

    Apr 23, 2013 | In: Innovation Psychology

    To take a coarse idea and refine it and evolve it into a successful innovation is extremely challenging. It is not enough to believe in yourself and feel strongly about the potential of the end result. You have to have support. Last week Susanna got a smack in her head that made her realize some essentials about innovation.

  • Image by Mutiara Karina

    Look Beyond Given Truths to Find Innovative Thinking

    Mar 06, 2013 | In: Innovation Psychology

    Are you in a “more of the same mode” in your innovation work? In this article Susanna Bill uses two real-life examples to remind us of the need to see beyond given truths. We need to keep our eyes and ears open for the triggers presented by others. She also returns to a “golden-oldie” exercise to put ourselves off balance and open up our thinking for new opportunities.

  • Image by Cali.org

    Ever Heard of the Groan Zone?

    Jan 29, 2013 | In: Innovation Psychology

    The switch from divergent to convergent thinking in innovation workshops is smooth in literature but extremely tough in reality. In this article Susanna Bill explains how she was on the verge of making a huge mistake until she learned about the middle component between divergence and convergence: the groan zone.

  • Can Catering for Creativity Make Innovation Happen?

    Can Catering for Creativity Make Innovation Happen?

    Dec 04, 2012 | In: Innovation Psychology

    Many firms tend to mix the terms and concepts of creativity and innovation. There is a view that catering for creativity automatically makes innovation happen. In this post Susanna Bill compares the works from three different authors about the factors influencing a creative and innovative climate. What can be learned?

  • Intrinsic vs Extrinsic Motivation

    Intrinsic or Extrinsic Motivation? That is the Question

    Oct 23, 2012 | In: Innovation Psychology

    The power of motivation for innovation has been in focus for research for the last decades. In this post Susanna Bill shares a personal experience of intrinsic vs extrinsic motivation to explain why communities of practice need to be managed carefully.

  • innovation-f-word

    The Innovation F-word

    Sep 25, 2012 | In: Innovation Psychology

    Fail fast. Fail cheap. Fail early. Go out to fail. We have all heard these words numerous times in connection to innovation and how to create radical innovation, the ultimate dream for all of us involved in the field. In fact the f-word is used so frequently in connection to innovation that it is about to become yet another meaningless slogan. Why is failure so hard? In this blog post Susanna Bill takes failure out of slogans and into a human orientated perspective.

  • happiness-meaning-and-innovation

    Happiness, Meaning & Innovation

    Aug 28, 2012 | In: Innovation Psychology

    Can an organization be too customer oriented? What are the consequences of letting short term requirements of existing customers cannibalize the exploration of your own an agenda? How can a sense of meaning be reinstalled in disillusioned development organizations? Read Susanna’s latest blog post to find out.

  • Image by umami

    Innovation Served on a Silver Platter

    Jun 05, 2012 | In: Innovation Psychology

    I have decided to take a small innovation psychology detour because I urge you to tap into an amazing innovation experience that I just had. After watching the documentary “el Bulli, Cooking in Progress” I realize that I was invited into a full innovation circle and I crave to share some of the great insights that two hours of watching offered me.

  • innovation-psychology-time-factor

    Finding Time, a Scarce and Necessary Resource

    May 08, 2012 | In: Innovation Psychology

    Browsing through these paragraphs will take you approximately two minutes. If you read them more carefully, four perhaps. Not a lot of time or investment. In this blog Susanna Bill reminds us why time is key for innovation and organizational change.

  • how-individual-groupthink-tendencies-can-affect-innovation

    How the Individual’s Groupthink Tendencies can Affect Innovation

    Apr 13, 2012 | In: Innovation Psychology

    What do attending a business lunch or going to Catholic Mass have to do with groupthink? Susanna Bill discusses the notion of groupthink and how experiencing something for the first time helps you snap out of it.

  • wicked-problems-demand-various-viewpoints

    Wicked Problems Demand Various Viewpoints

    Mar 14, 2012 | In: Innovation Psychology

    All organizations face wicked problems – highly complex issues demanding multiple viewpoints to be solved. In this blog Susanna Bill argues why innovation needs to leave the single product dominant perspective behind and take social aspects into consideration.

  • Al Seib © 2005 Cirque du Soleil Inc.

    How to Change Perspective and Make Magic Happen

    Feb 14, 2012 | In: Innovation Psychology

    Why is it so hard to open up to other perspectives when “thinking outside the box” is the one of the mantras of innovation? In this blog, Susanna Bill provides concrete advise for how to practice in order to make other perspectives less scary, using the experience of Cirque du Soleil as a mini case.

  • innovation-sensemaking

    For Innovation to Happen it Makes Sense to Sensemake

    Jan 17, 2012 | In: Innovation Psychology

    The level of innovation capability within organizations is connected to the ability of making the right sense of collective experiences, especially in uncertain or ambiguous times. In this post Susanna Bill delves deeper on the importance of sense making and the effects it has on the level of innovation capabilities. And addresses a personal dilemma.

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