Sunand Menon

Sunand Menon is founder of New Media Insight, LLC and provides innovation advisory, venture incubation and growth strategy services. He has started up and run several new ventures, and helped organizations create disruptive data, analytics and knowledge businesses. He has written for publications such as the Harvard Business Review and Fast Company, and has been quoted in publications such as the Financial Times.

All articles by Sunand Menon:

  • jobs-to-be-done

    Jobs to be Done: A Roadmap for Customer-Centered Innovation

    Nov 10, 2016 | In: Book Reviews

    Jobs to be Done, by Stephen Wunker, Jessica Wattman and David Farber, is a recipe book to help organizations move innovation projects forward. While Harvard Business School Professor Clayton Christensen’s research on uncovering new product and service ideas has primarily dealt with the question of the “what” and the “why”, this book focuses on the “how” – the execution of the innovation discovery process.