Sheila Moorcroft

Sheila has over 20 years experience helping clients capitalise on change - identifying changes in their business environment, assessing the implications and responding effectively to them. As Research Director at Shaping Tomorrow she has completed many futures projects on topics as diverse as health care, telecommunications, innovation management, and premium products for clients in the public and private sectors. Sheila also writes a weekly Trend Alert to highlight changes that might affect a wide range of organisations. www.ShapingTomorrow.com

All articles by Sheila Moorcroft:

Stem Cells Set to Deliver Medically and Financially?

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Stem cells hold out enormous revolutionary promise in regenerative medicine. The array of potential applications continues to grow as research overcomes ever more hurdles from the sourcing of cells to the actual application processes. The teen years of the 21st century could be the decade that stem cells deliver on their promise.

Reducing Congestion – Courtesy of Technology and Business Model Innovation?

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Congestion is a growing problem in towns, cities and on motorways the world over as the number of cars continues to increase. Two, currently separate but potentially converging developments, namely seriously smart driverless cars and shared ownership schemes, could reduce car ownership and congestion, while still ensuring – even extending –mobility and independence.

Learning by Doing

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New forms of learning by doing seem to be emerging. Technology could play a role in finding innovative ways to enable skills development and greater understanding of personal actions, reactions and decisions.

Boom Time for Robots, but no one Else?

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Is the current jobless recovery in the USA a foretaste of what the growing capabilities of robots could inflict on the workforce and the economy? Are we seeing the early indicators of the need for an economic rethink?

Rising to the Challenge of Peak Population

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In 2011, world population passed the 7 billion mark. While growth will continue, total fertility rates are falling fast and will result in slower population growth and possibly, according to some, declining total population. Lower fertility rates may bring a demographic dividend, significant opportunities but also challenges. Or, we may be doomed, as others would suggest.

Mobilising Health Apps

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Mobile health apps are set to change the way individuals can look after their health, doctors can diagnose and monitor patients, and medical research can collect data and develop their research. As health apps go from ‘dumb’, i.e. use only aggregated or limited personal data to intelligent using personalised health records and genetic data, a revolution may be underway.

Africa Open for Investment and Innovative Entrepreneurs

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In a world of economic gloom and crisis in Europe, Africa’s performance and potential provide huge opportunity. Its growth and other performance indicators are strong. It needs entrepreneurs, innovation and investment to make it happen.

Innovating with Bug Power

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Clean water and clean power, especially in remote areas of Africa and other developing nations, are critical challenges. One piece of technology, Microbial Fuel Cells, (MFCs) could help address both problems, and bring the additional benefits of mobile communications – changing the lives of millions. In one incarnation, it might also reduce the scourge of malaria.

Try Before You Buy – Virtually

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Clothes buying, both in-store and online, is set to change with help from interactive and virtual assistants. Interactive mirrors, virtual changing rooms, a personalised fitting service and a mobile app all aim to help consumers find the clothes and the look they want more easily. They may also reduce costs for online retailers and help them reach new customers.

Flashpoints Mounting

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The number of potential flashpoints globally is growing. Could they spill over into serious conflict? Possibly, possibly not. The number of flashpoints and the nature of the tensions, not to mention the lessons from history, certainly make it possible. It may therefore be a case of hope for the best, prepare for the worst.

A Graphene Revolution?

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The discovery of graphene has not only won two scientists the Nobel Prize, but its extraordinary properties have triggered a boom in research, investment and superlatives. While the list of potential applications continues to rise, and the race to invest and research speeds up, a major challenge remains making graphene cheaply and easily.

Water, the Oil of the 21st Century – Pressure is Rising

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As the world welcomes its 7 billionth inhabitant the pressures on water supplies continue to rise, often ignored and underestimated. The pressures on water supply present huge challenges, but also opportunities to improve capture, conservation and management.

Keep Taking the Tablets

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The iPad and a growing number of other tablets continue to challenge the dominance of the PC; new arrivals such as the Aakash may make an even bigger mark. They continue to redefine where computers are used and in the process, how we do things.

Not so Rational Decisions

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Recent research into power, status, stress and aspirational gadgets reveals the extent to which decisions are anything but rational. Investment decisions and governance could be subject to new forms of scrutiny.

Food For Our Times?

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Food trucks are continuing to spread in America. They started in Los Angeles and have spread to San Francisco, Portland, Austin, New York, New Orleans, and shortly Chicago, to name a few. As hard times continue, they may be the perfect answer for low cost eating out, literally. And for hungry entrepreneurs.