Sheila Moorcroft

Sheila has over 20 years experience helping clients capitalise on change - identifying changes in their business environment, assessing the implications and responding effectively to them. As Research Director at Shaping Tomorrow she has completed many futures projects on topics as diverse as health care, telecommunications, innovation management, and premium products for clients in the public and private sectors. Sheila also writes a weekly Trend Alert to highlight changes that might affect a wide range of organisations. www.ShapingTomorrow.com

All articles by Sheila Moorcroft:

A Coming Food Waste Revolution?

Comment

Food waste is a major and growing problem; it is also moving rapidly up policy, corporate and consumer agendas. Reducing food waste is a win: win solution several times over: saving the planet, people, resources and money. It may need something of a food waste revolution but the current combination of pressures, new technologies and new solutions may be enough to achieve it.

Social Media – Digital Recombinant DNA?

1 Comment

Social media has already fundamentally changed the way many of us live our lives or do business. In coming years its role in almost every aspect of public, private, political, commercial and community life is likely to grow; it could be seen as digital recombinant DNA, central to everything but changing and being changed, made up of millions of bits and bytes, with multiple roles, instructions and connections. This extended trend alert indicates some of the trends affecting the current development of social media, as a prelude to further discussions at a forthcoming foresight meeting in London; it does not claim to be comprehensive, but a jump off point.

Dark Tourism Emergent

Comment

Two recent events – one a corruption tour, the other the opening of a new academic institute- appear to extend and change the nature of what has become known as ‘dark tourism’- an interest in death and the macabre. New technology will continue to expand the potential offer of dark tourism; it may also do for politics and corruption, what eco-tourism has done for awareness of the environment.

Immunity Under Siege

Comment

Thanks to the miracle of modern drugs, especially various forms of antibiotics, we think we live in an era of immunity from the effects of many, but not all, diseases and infections. That era may be ending with the rise of drug and microbial resistance. Its passing will affect many aspects of our lives, our economies, mental and emotional health. With luck, the challenge could result in greater cooperation, and radically new tools and techniques. If not, we could face even harsher times.

Open Access Tipping Point?

1 Comment

The arrival of eLife, a new open access journal, together with new science networking sites and new metrics to measure the impact of research publications may force the pace of change facing the business of scientific and academic publishing. We may be witnessing a tipping point in collaboration, faster access and new opportunities.

Material Disruption Ahead

Comment

New materials and processes are proving effective against a growing range of bacteria and have wide ranging applications. Similar approaches may also change the way we clean our clothes and how often we paint our houses. They could also prove disruptive to existing sectors’ income streams.

Resilience Rules

1 Comment

Western societies and the systems we depend on to make them function are becoming ever more complex. As a result, they are also becoming more vulnerable to catastrophic, systemic failure. As individuals, communities and societies we may, at the same time, be becoming less able to cope with such events as we lose basic skills, families are more scattered and communities less connected.

Redefining Local Stores

1 Comment

Demand for food grown locally has become a major trend. But local food also includes rising concern about ‘food deserts’, areas where residents have no easy access to fresh fruit and vegetables; the closure of local shops; health inequalities and the obesity. Add in convenience, new technology, and a few entrepreneurs and the result is an emerging redefinition of local stores.

Privacy Watershed 2012

Comment

New regulations about consumer privacy and protection come into force this year and are raising something of a storm in the online industry. Growing consumer awareness of just how deep into our personal data and content on our devices apps and cookies go, may create a backlash. Either way, companies will need to be as innovative about privacy as they have been about apps, ads and access.

Stem Cells Set to Deliver Medically and Financially?

Comment

Stem cells hold out enormous revolutionary promise in regenerative medicine. The array of potential applications continues to grow as research overcomes ever more hurdles from the sourcing of cells to the actual application processes. The teen years of the 21st century could be the decade that stem cells deliver on their promise.

Reducing Congestion – Courtesy of Technology and Business Model Innovation?

Comment

Congestion is a growing problem in towns, cities and on motorways the world over as the number of cars continues to increase. Two, currently separate but potentially converging developments, namely seriously smart driverless cars and shared ownership schemes, could reduce car ownership and congestion, while still ensuring – even extending –mobility and independence.

Learning by Doing

Comment

New forms of learning by doing seem to be emerging. Technology could play a role in finding innovative ways to enable skills development and greater understanding of personal actions, reactions and decisions.

Boom Time for Robots, but no one Else?

Comment

Is the current jobless recovery in the USA a foretaste of what the growing capabilities of robots could inflict on the workforce and the economy? Are we seeing the early indicators of the need for an economic rethink?

Rising to the Challenge of Peak Population

Comment

In 2011, world population passed the 7 billion mark. While growth will continue, total fertility rates are falling fast and will result in slower population growth and possibly, according to some, declining total population. Lower fertility rates may bring a demographic dividend, significant opportunities but also challenges. Or, we may be doomed, as others would suggest.

Mobilising Health Apps

3 Comments

Mobile health apps are set to change the way individuals can look after their health, doctors can diagnose and monitor patients, and medical research can collect data and develop their research. As health apps go from ‘dumb’, i.e. use only aggregated or limited personal data to intelligent using personalised health records and genetic data, a revolution may be underway.