Rob Hoehn

Rob Hoehn is the co-founder and CEO of IdeaScale : the largest open innovation software platform in the world. Hoehn launched crowdsourcing software as part of the open government initiative and IdeaScale's robust portfolio now includes many other industry notables, such as EA Sports, NBC, NASA, Xerox and many others. Prior to IdeaScale, Hoehn was Vice President of Client Services at Survey Analytics.

All articles by Rob Hoehn:

  • Illustration by Melanie Colosimo

    How Open Innovation Can Be Used in the Financial Sector

    Jul 05, 2017 | In: Strategies

    In a recent article, The Financial Brand discussed the biggest threats to the financial and banking industry. They included a long list of everything from profitability to making good hiring decisions. However, we thought that there were a few problems that could be particularly fruitful when applied to open innovation systems.

  • part-of-innovation-process-everyone-forgets

    The Part of the Innovation Process that Everyone Forgets

    Jun 13, 2017 | In: Strategies

    One of the biggest challenges to innovation is the middle part of the process – where most of the work is happening behind the scenes. As your innovation campaign progresses, you must continue to instill excitement across all team members, and find ways to reengage them as advocates. In this case study, we’ll examine how Dick’s Sporting Goods engaged their employees in product development and effectively encouraged them to participate in their innovation community.

  • new-emerging-practice-innovation-communications

    A New Emerging Practice: Innovation Communications

    May 22, 2017 | In: Strategy

    Closed innovation is a thing of the past. Scalable, open innovation as a business practice has yielded the most dramatic and successful results – and communication and connection with your audience is essential to success. By engaging through at least four of eight channels (website, email, social, public relations, partners, events, offline, and beyond), a robust communications process and schedule can yield valuable insights to help you innovate better.

  • Diverse People Training Skills Workshop Concept

    What Skills Are Rated Most Difficult When it Comes to Innovation? (The Answer Might Surprise You)

    May 09, 2017 | In: Strategy

    A common misconception is that innovation can’t be taught. Similar to how some people believe that artists are born, not made – innovation has often seemed to be the purview of the great thinkers, the elite, people whose creativity is given, not a matter of practice…

  • implementation-new-competitive-advantage

    Implementation is Your New Competitive Advantage

    Apr 17, 2017 | In: Strategies

    When it comes to implementation there are three things that companies ought to be thinking about in order to maintain a competitive advantage: process, feedback, and the importance of having multiple stakeholders from the beginning. Learn more in this Open Innovation Guide from IdeaScale.

  • citizen-science-market-research-how-public-can-help-prioritize

    Citizen Science and Market Research: How the Public Can Help Prioritize

    Apr 03, 2017 | In: Strategies

    Regardless of whether the workplace is a public or private entity, departments often struggle to prioritize assigned projects, and align individual projects with overall objectives. In this case study, we’ll explore how the National Cancer Institute implemented crowdsourcing to enable the research community and the public to submit ideas on how best to prevent, diagnose and treat cancer – and how as a result, they were able to prioritize existing research and initiatives into areas where additional resources were needed the most.

  • what-do-best-innovation-programs-have-in-common

    What Do the Best Innovation Programs Have in Common?

    Mar 20, 2017 | In: Strategies

    An in-house innovation program is becoming a common fixture in the most competitive organizations. However, in a recessed economy, these research & development programs can sometimes get eliminated, because they struggle to prove or articulate value.

  • great-innovators-great-mentors

    Great Innovators as Great Mentors: Is This a Skill You’re Nurturing?

    Mar 13, 2017 | In: Organization & Culture

    Companies that are looking to gain a competitive edge are also looking for the innovators among them. But what do innovators look like?

  • sustainability-drives-innovation

    5 Reasons Sustainability Drives Innovation

    Feb 20, 2017 | In: Strategies, Trend Alert

    Sustainability is one of the key emerging trends in recent years. But much like innovation, it is a maturing discipline with few established business practices and lots of evolving methodologies. Sustainability champions at organizations often face the same challenges that innovation champions do: lack of senior level buy-in, lack of process, lack of resources. The benefits of successful sustainability and successful innovation are similar, as well: a competitive advantage, improved profit margins, and better brand sentiment from employees and customers.

  • 10-skills-to-nurture-innovation

    10 Skills You Need to Nurture in Your Innovation Group

    Feb 13, 2017 | In: Strategies

    Organizational innovation requires discipline. And like any other discipline, it requires monitoring and training to make sure that you’re on the cutting edge of your capabilities. But what skills should you focus on building and how can you track your progress?

  • the-future-of-civic-engagement-and-innovation

    The Future of Civic Engagement and Innovation

    Feb 06, 2017 | In: News, Trend Alert

    Numerous leaders and community organizers have been talking about public service lately, especially in the US – mostly encouraging the public to take place in ongoing dialogues and to volunteer in their communities in order to create positive change at local and national levels.

  • innovator-demographics

    What Do Innovators Look Like?

    Jan 23, 2017 | In: Enabling Factors

    Crowdsourced innovation is a tactic used more and more often by government organizations as well as enterprise corporations. This means that innovation teams need to add a new skill set to their resumé: communications.

  • advantages-to-collaborating-on-innovation-as-a-global-community

    3 Advantages to Collaborating on Innovation as a Global Community

    Jan 16, 2017 | In: Enabling Factors, News

    The list of problems that need to be solved is growing almost as fast as our solutions are. Some are concerned about the lack of food and water security, others worry about access to education and a whopping 45.2% of millennials think today’s most pressing problem is the destruction of natural resources. But with the proliferation of problems, organizations and enterprises are broadening their search for innovative solutions and many of them are looking to the crowd for ideas.

  • 4-things-to-think-about-when-creating-your-innovation-roadmap

    4 Things to Think About When Creating Your Innovation Roadmap

    Jan 09, 2017 | In: Life Cycle Processes

    This time of year is full of meetings with leadership and teams in order to help them prepare for the year ahead. People discuss financial goals, sustainability goals, profitability targets, customer success metrics, and more, but there are also numerous research & development teams out there who are coordinating their annual innovation strategy who struggle in their process to create a cohesive innovation strategy.

  • involving-citizens-in-government-product-development

    Involving Citizens in Government Product Development

    Dec 19, 2016 | In: Enabling Factors, News, Strategies

    The election of 2016 will certainly be one for the history books. Regardless of your political leanings, there was one sure thing to celebrate during this election cycle. The Innovate Your State Fix California Challenge—a crowdsourcing campaign aimed at promoting public participation in order to determine ways to improve government—had an initiative on the ballot in California!

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