When leaders foster a culture of innovation, they enable their teams to be creative, flexible problem-solvers who thrive in the face of change. But what is a culture of innovation? And how does a leader begin to foster one? Building a culture of innovation originates with embracing The 3 Cs: critical thinking, curiosity, and customer-centric design.
It is a common belief that encouraging creativity will lead to higher levels of innovation. In actuality, most organizations already have the creative ideas they need. But they are missing or outright rejecting them, and they don’t even realize they’re doing it.